Community Growth & Audience Health

Veridia Studio — DTC Skincare • 284,000 Total Followers

Follower Quality Score
68.7
+4.2
Activation Rate
42.3%
+6.8%
Community Referral Index
2.34
+0.31
Net New Activated
8,247
+12.4%
MACR
9.8%
+1.3%
Platform Risk Score
51.1
-3.2

Audience Retention Cohort Heatmap

Monthly Audience Compounding Rate

Community Referral Index Trend

Audience Activation Rate by Platform

Lurker-to-Contributor Conversion

Audience Segment Evolution

Superfan Leaderboard

AS
@alexskinlover
247 interactions
MJ
@maryjane_beauty
198 interactions
SK
@skincarekatie
176 interactions
RL
@radiantlisa
154 interactions
TC
@theglowclub
142 interactions

Platform Distribution

Top Engaging Content

Skincare Routine Thread
14.1% MACR • Mar 15
Vitamin C Serum Review
11.8% MACR • Apr 3
Morning Routine Video
9.4% MACR • Apr 22
Ingredient Deep Dive
8.7% MACR • May 8

Cohort Performance Table

Cohort Gross Followers NNAF Quality Rate MACR 30d Retention 90d Retention Status
Jan 2024 12,400 3,100 25.0% +2.1% 34.2% 18.6% Critical
Feb 2024 6,820 4,510 66.1% +6.8% 71.3% 58.4% Healthy
Mar 2024 9,340 7,480 80.1% +14.1% 84.7% 76.2% Excellent
Apr 2024 7,590 5,340 70.4% +9.2% 76.8% — Healthy
May 2024 8,130 5,920 72.8% +10.4% — — Healthy

Follower Quality Score by Platform

YouTube 78.2
Instagram 71.4
LinkedIn 66.1
TikTok 54.3
⚠ Below quality threshold (60.0)

Cross-Platform Audience Overlap