Campaign Optimization & Experimentation Intelligence

87% Stat Sig Compliant
Experiments This Quarter
21
+5 vs. prior
Win Rate
33%
+5pp
Avg Implementation Lag
9d
-4 days
Cumulative CVR Lift
+12.4%
+3.1pp
Stat Sig Compliance
87%
-2pp
Annualized Pipeline
$640K
+$180K

Experiment Portfolio — Impact vs. Ease

Experiment Results Funnel

Win Rate by Channel

Cumulative CVR Lift Waterfall

Winner Implementation Lag Distribution

Experiment Master Log

Experiment Channel Category Launch Status Sig% Lift% Seg Var Impl Date Lag Pipeline
Approve expenses faster Email Subject Sep 5 Won 97.2% +31.0% Low Sep 10 5d $94K
CTA button color test Landing Design Aug 12 Won 96.8% +14.0% High Sep 9 28d $67K
Social proof creative Paid Social Creative Aug 20 Won 98.1% +22.0% Low Aug 27 7d $81K
Value prop headline Landing Copy Jul 28 Lost 95.3% -3.2% Low — — —
Personalized send time Email Timing Sep 14 Running 72.1% +6.5% Low — — —
Mobile layout optimization Landing Layout Aug 5 Won 89.2% +18.4% Med Aug 16 11d $72K
CTA copy urgency test Email CTA Sep 1 Won 96.4% +12.8% Low Sep 6 5d $58K
Lifecycle nurture cadence Lifecycle Timing Jul 15 Inconclusive 68.3% +2.1% Low — — —

Segment Heterogeneity Heatmap

SMB
Mid-Market
Enterprise
New Visitor
Returning
CTA button color
+24%
+18%
-8%
+16%
+21%
Mobile layout
+22%
+28%
+11%
+31%
+8%
Email subject urgency
+14%
+17%
-2%
+19%
+12%

Email Test Lift by Type

Paid Creative Win CPL Decay

Revenue Impact per Experiment (Top 10)

Hypothesis Backlog Priority

Hypothesis Channel Category Impact Ease Evidence Score Owner Target Launch
Video demo in email body Email Layout 5 4 5 14 Sarah K. Week 42
AI-powered subject line optimization Email Subject 5 3 4 12 Mike R. Week 43
Interactive ROI calculator on LP Landing Interactive 5 2 5 12 Emma L. Week 44
Testimonial carousel creative Paid Social Creative 4 4 4 12 Chris P. Week 43
Exit-intent popup value prop Landing Conversion 4 4 3 11 Jordan T. Week 45
Dynamic content personalization Email Personalization 4 3 3 10 Alex M. Week 46
Industry-specific landing pages Landing Segmentation 5 2 3 10 Taylor B. Week 47
Reduced form fields experiment Landing Form 3 5 4 12 Morgan F. Week 44