MRR Dashboard — Cohort MRR Retention & Revenue Decay Curves

CloudLedger · $24M ARR · 680 Customers · Last Updated: Jan 15, 2025

12mo Retention
78%
-4% vs Target
MRR Decay Slope
0.09
+0.03 mo/mo
Cohort MRR LTV 12mo
$14.2K
+8% vs Q3'24
Expansion Attach
42%
+6% QoQ
Churn Accel Month
M9
2mo earlier
Quick Ratio Avg
2.4x
+0.3x

Cohort MRR Retention Curves

Post-pricing Q3'24 cohorts show steepest month-9 decay (11% MRR contraction)

Channel-Specific MRR Retention Index

Partner channel 12mo retention: 86% vs Paid Search 69%

Cohort MRR Retention Heatmap (% of Original MRR)

M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Jan 2024
98
95
93
90
88
86
84
82
80
78
77
76
Apr 2024
97
94
91
88
85
83
81
79
77
75
74
73
Jul 2024
96
92
88
84
80
77
73
70
66
64
62
61
Oct 2024
95
90
86
82
78
74
71
67
64
—
—
—
Jan 2025
97
93
89
—
—
—
—
—
—
—
—
—
Color scale: Green (>90%) → Yellow (75-90%) → Orange (65-75%) → Red (<65%). Post-pricing Q3'24 cohorts exhibit 12% lower month-12 retention.

Expansion Attach Rate by Cohort Month

Cohort Quick Ratio by Vintage

Cohort New + Exp MRR Churned MRR Quick Ratio
Jan 2024 $186K $48K 3.9x
Apr 2024 $172K $62K 2.8x
Jul 2024 $149K $78K 1.9x
Oct 2024 $164K $71K 2.3x
Jan 2025 $178K $58K 3.1x
Overall $849K $317K 2.7x