Creator Content Performance & Creative Intelligence

Solven Wellness · 24 Active Creator Relationships · 16-Week Performance Window

Avg Revenue Per Content Asset
$5,340
+12.4% vs prev period
Avg Hook Completion Rate
42.3%
+3.1pp
Avg Save Rate
2.1%
-0.4pp
Click-to-Purchase Conv
8.7%
+1.2pp
Avg Content Longevity
1.64
weeks active
Repurpose ROI Multiplier
3.2×
+0.8×

Content Asset Performance Heatmap — Hook Completion × Save Rate × RPCA

Week 9
Week 10
Week 11
Week 12
Week 13
Week 14
Week 15
Week 16
@cleanlivingkira
$12.4K
$10.2K
$8.1K
$5.6K
$3.2K
$1.8K
$1.1K
$0.4K
@fitfueljordan
$9.8K
$7.5K
$5.2K
$3.4K
$2.1K
$0.9K
$0.5K
$0.2K
@holistichealth_maya
$7.2K
$6.1K
$4.8K
$3.1K
$1.9K
$0.8K
$0.3K
$0.1K
@zenandtonic_alex
$6.4K
$4.2K
$2.5K
$1.7K
$0.9K
$0.4K
$0.2K
$0.1K
@morningritual_sam
$4.9K
$3.1K
$2.2K
$1.4K
$0.8K
$0.3K
$0.2K
$0.1K
@bodyfuel_tina
$3.2K
$2.1K
$1.3K
$0.9K
$0.5K
$0.2K
$0.1K
$0.0K
Note: @cleanlivingkira transformation-hook Reel achieved 61% hook completion, 3.2% save rate, Longevity Score 2.1 — whitelist candidate w/ 6.2× repurpose ROI

Hook Completion vs Save Rate vs RPCA

Brief Adherence vs Performance Correlation

Tight brief experiment (weeks 6-8) drove -24% RPCA drop; relaxation in week 9 restored performance

Creative Element Performance Index — Top Quartile Signals

Creative Element Avg Hook Comp % Avg Save % Avg RPCA Sample Size Index Score
Transformation Hook (before/after reveal) 58.2% 3.1% $9,840 7 184
Day-in-the-Life Integration (authentic routine) 51.4% 2.8% $7,620 11 143
Problem-Agitate-Solve Narrative 47.6% 2.4% $6,510 9 122
Tutorial / How-To Format 44.3% 2.2% $5,320 8 100
Product Unboxing / First Impressions 38.1% 1.7% $3,840 6 72
Script-Heavy Talking Head 29.8% 0.9% $2,140 5 40

Content Longevity Score Over Time

Sentiment & Comment Quality Distribution

RPCA by Platform

Format-to-Platform Fit

Instagram Reels92
TikTok Video88
YouTube Shorts74
IG Stories61

Top Repurpose ROI

@cleanlivingkira 6.2×
@fitfueljordan 4.8×
@holistichealth_maya 3.9×
@zenandtonic_alex 2.7×

Content Asset Performance Table — Top 10 by RPCA

Asset ID / Title Creator Platform Hook % Save % Click-Purchase % Longevity RPCA
SV-1284 / Transformation Hook @cleanlivingkira IG Reels 61.0% 3.2% 12.4% 2.1 $12,400
SV-1291 / Morning Ritual DITL @fitfueljordan TikTok 54.8% 2.9% 10.1% 1.8 $9,800
SV-1305 / PAS Narrative @holistichealth_maya IG Reels 49.2% 2.6% 9.3% 1.7 $7,200
SV-1298 / How-To Tutorial @zenandtonic_alex TikTok 46.7% 2.3% 8.8% 1.5 $6,400
SV-1312 / DITL Authentic @morningritual_sam IG Reels 43.1% 2.1% 7.9% 1.4 $4,900
SV-1275 / Unboxing First Impress @bodyfuel_tina TikTok 39.4% 1.8% 6.7% 1.2 $3,200
SV-1289 / Transformation Hook @energybalance_leo IG Reels 55.3% 2.8% 9.2% 1.9 $8,100
SV-1303 / PAS Narrative @plantpowered_jay YouTube Shorts 42.8% 2.0% 7.4% 1.3 $5,600

Weekly RPCA Trend (16 Weeks) — Stacked by Content Format

Weeks 6-8: tight brief experiment drove -24% RPCA drop; week 9 relaxation restored to $5,340 avg