Campaign Optimization & Multi-Channel Experimentation

Experiment Velocity

9.4/sprint

+2.1 vs Q2 avg

Significance Rate

58%

+6pp QoQ

Avg Winning Lift

+4.8%

+1.2pp QoQ

Compounding Revenue

$1.34M

+$420K QoQ

Median TTSig

16 days

-3 days QoQ

Holdback Revenue Delta

+18.2%

+2.4pp vs last

Compounding Revenue Waterfall

Experiment Status Pipeline

Time-to-Significance Distribution

Active Experiment Significance Tracker

Email Subject — Urgency vs Value

89% • 4d

LP Hero — Video vs Static

72% • 11d

LinkedIn Ad — Carousel vs Single

96.2% ✓

Google Ad — RSA vs ETA

61% • 18d

Pricing Page — Annual Toggle Default

94.1% • 2d

Demo Form — 3 Fields vs 5 Fields

43% • 22d

Retargeting — 7 Day vs 30 Day Window

97.8% ✓

Offer — Free Trial vs Guided POC

88% • 6d

Cross-Channel Interaction Matrix

Aud

Offer

1.4x

1.1x

0.9x

Audience

0.9x

Offer

Experiment Failure Root Cause

Experiment Velocity by Sprint

Revenue Per Visitor — Test vs Control

Segment Response Variance

Demo CTA Redesign

Low variance: all segments +1.8-2.0%

Email Personalization

High variance: Enterprise +18%, SMB +2%

Pricing Page Toggle

Medium variance: segments +6-10%

LinkedIn Carousel

Low variance: all segments +0.7-0.9%

Experiment Log — All Experiments

Experiment	Channel	Launch	Status	Conf%	Lift	Impact	Owner
Email Subject — Urgency vs Value	Email	Sep 2	Active	89%	+12.4%	$84K	Sarah
Demo CTA Redesign	LP	Aug 12	Winner	98.7%	+1.9%	$186K	Marcus
LinkedIn Carousel vs Single	Ad	Aug 26	Winner	96.2%	+0.8%	$42K	Sarah
Retargeting Window 7d vs 30d	Audience	Aug 19	Winner	97.8%	+2.3%	$128K	James
Pricing Annual Toggle Default	LP	Sep 4	Active	94.1%	+8.2%	$210K	Marcus
Google RSA vs ETA	Ad	Sep 1	Active	61%	+0.4%	$18K	Lisa
Demo Form 3 vs 5 Fields	LP	Sep 6	Active	43%	+3.1%	$52K	Marcus
Free Trial vs Guided POC	Offer	Sep 3	Active	88%	+0.6%	$95K	James
Email Send Time — 9am vs 2pm	Email	Aug 15	Inconclusive	68%	+1.1%	—	Sarah
Hero Image — People vs Product	LP	Aug 5	Loser	96.4%	-2.4%	-$38K	Lisa