Activation & Onboarding Funnel Analytics

Flowpath BI • $21M ARR • 3,100 trial accounts/month

North-star: ≥62% activated within 14 days • Current: 51% • TTFV target: 5.5 days

Last Updated
2024-01-15 08:42
14-Day Activation
51%
+3.2pp vs 48%
Median TTFV
8.4d
+0.7d from 7.7d
Step Abandon Rate
19%
-2.1pp
Invite Teammate
28%
+1.8pp
Trial→Paid Conv
34%
+6pp
Hazard Ratio
0.72
-0.11

Activation Funnel — 6-Stage Milestone Progression

Persona → Milestone Flow (Sankey)

Step × Device Abandonment Heatmap

Desktop
Mobile
Tablet
Account Create
3%
9%
5%
First Project
11%
18%
13%
Invite Teammate
16%
27%
19%
Core Workflow
21%
34%
24%
Integration Setup
14%
31%
18%
Billing Active
8%
15%
10%

Cohort Activation Depth Ranking (Last 11 Cohorts)

Cohort Signups 14d Act % TTFV (d) Avg Steps Trial→Paid Exp Variant
2024-W02 742 54% 7.2 4.8 37% v2-checklist
2024-W01 698 52% 7.9 4.6 35% v2-checklist
2023-W52 621 51% 8.4 4.4 34% control
2023-W51 687 49% 8.9 4.2 32% control
2023-W50 704 48% 9.1 4.1 31% control
2023-W49 719 47% 9.6 3.9 29% control
2023-W48 681 46% 10.2 3.8 28% control
2023-W47 693 45% 10.5 3.7 27% control

TTFV Trend — 90 Days

Experiment Lift by Onboarding Step

Activation Depth vs 90-Day Retention