Executive Scorecard

Last updated: Dec 16, 2024 08:00 EST

Trailing 12M

This Quarter

All Units

Global

Actuals

ARR

$48.2M

+32% YoY

Blended Gross Margin

71.4%

+1.2pp

Weighted OKR Completion

64%

-6pp vs target

CAC Payback

14.3 mo

-2.1 mo QoQ

Operating Cash Flow

$3.1M

+$1.8M MoM

Forecast Accuracy

88.4%

+4.2pp

Revenue & Margin by Segment

Platform Unit

Revenue $28.4M

Gross Margin 78.2%

YoY Growth +42%

Rev/FTE $487K

Services Unit

Revenue $12.8M

Gross Margin 58.4%

YoY Growth +18%

Rev/FTE $312K

Marketplace Unit

Revenue $7.0M

Gross Margin 82.1%

YoY Growth +56%

Rev/FTE $583K

Strategic OKR Progress (Weighted)

Pipeline Coverage by Quarter

NPS by Customer Cohort

Cohort	NPS	Promoters	Detractors	Trend
2024 Q4	38	52%	14%
2024 Q3	42	54%	12%
2024 Q2	51	61%	10%
2024 Q1	54	63%	9%
2023 Q4	58	66%	8%
2023 Q3	61	68%	7%

Top Strategic Initiatives — Budget Burn vs Plan

Initiative	Budget	Spent	Burn Rate	Progress	Status
Enterprise Platform Rebuild	$2.4M	$1.8M	98%	68%	On Track
APAC Market Expansion	$1.8M	$1.5M	142%	52%	At Risk
AI-Powered Analytics Suite	$3.2M	$2.1M	109%	61%	Watch
Mobile App Redesign	$980K	$720K	92%	78%	On Track
Customer Success Automation	$1.5M	$1.2M	96%	71%	On Track