Customer Intelligence Dashboard

Journey & Touchpoint Attribution — Flowstack Analytics

ARR: $19.0M
Period: Last 90 Days
Cohort: Mid-Market PLG
Activation Optimized
Activation Time (Median)
14d
-22%
Target: 12d | Was: 18d
Journey Abandonment
22%
+3%
Stage 2 (Onboarding)
PLG vs Sales LTV Ratio
1.8×
+0.3
PLG paths outperform
Cross-Channel Handoff Fail
9%
-5%
Was 14% pre-reorg
Journey Complexity Index
7.2
±0
Touchpoints to value

Touchpoint Journey Flow — Last 90 Days

Organic Search
Product Trial
Paid Social
Sales Outreach

Stage Conversion Funnel

Time-in-Stage by Channel (Days)

Awareness
Trial
Onboarding
Activation
Organic
2.1
5.3
8.2
4.1
Paid Social
1.8
6.1
9.5
5.2
Product-Led
0.5
3.2
5.8
3.1
Sales-Led
3.2
7.8
12.4
6.7

Top Journey Paths by LTV — Last 90 Days

Path Touchpoints Cohort Size Avg LTV Activation Rate CAC Payback
Organic → Trial → Onboarding → Activated 5 1,247 $18,420 82% 4.2mo
Product-Led → Trial → Activated 3 892 $22,150 91% 3.1mo
Paid Social → Trial → Onboarding → Activated 6 1,089 $16,780 74% 5.8mo
Sales-Led → Demo → Trial → Onboarding → Activated 8 543 $12,340 68% 8.9mo
Organic → Content → Trial → Activated 4 721 $19,560 85% 3.9mo
Referral → Trial → Activated 3 634 $21,890 89% 2.7mo
Paid Search → Trial → Onboarding → Activated 5 478 $15,210 71% 6.4mo
Community → Trial → Activated 4 389 $20,450 86% 3.5mo

Journey Abandonment by Stage — 90d Trend

Multi-Touch Attribution Weight by Channel

Journey Complexity vs. Churn Risk — Cohort Analysis

Each point represents a monthly cohort. X-axis: Journey Complexity Index (touchpoints to value). Y-axis: 90-day churn rate (%).