Sales Leaderboard Dashboard
Customer Expansion & Upsell/Cross-sell — Q3 2024
Q3 2024
YTD
Trailing 90D
Total Expansion ARR
$2.18M
+18%
Avg NRR by Book
117%
+4pp
PQA Conversion
42%
+7pp
Pipeline Coverage
3.2x
Target: 3.0x
Cross-sell Attach
68%
+12pp
Avg Deal Cycle
42d
-8 days
NRR Waterfall by Rep — Q3 2024
Expansion ARR: Upsell vs Cross-sell by Rep
PQA Conversion Funnel
PQAs Identified
127
Engaged (QBR/Demo)
89
(70%)
Proposal Sent
64
(50%)
Closed-Won
53
(42%)
Book Penetration Map — Expansion ARR per Account vs Account Count
Cross-sell Attach Rate by Product Family
Expansion Deal Cycle Time Distribution
Expansion Rep Leaderboard — Q3 2024
Rank
Rep
Expansion ARR
NRR
PQA Conv.
Deals
Avg Deal Size
Cross-sell%
Status
QBR-to-Expansion Conversion
QBRs Conducted
142
Resulted in Expansion Opp
48
(34%)
Closed Expansion
31
(22%)
Target: 35% QBR→Expansion
Currently at 22% — gap of 13pp
Churn-Risk Account Engagement
High-risk accounts (NPS<30)
23
Engaged in last 30d
19 (83%)
83%
Med-risk accounts (NPS 30-60)
41
Engaged in last 30d
28 (68%)
68%
4 high-risk accounts not engaged in 30d
Competitive Displacement in Expansion Deals
Total Displacement Wins
14
26% of expansion deals
Most Displaced
Snowflake
6 wins, avg +$78K ARR
Top Displacer
Isabel Moreau
3 wins, $234K ARR
Displacement Breakdown
Snowflake
6
Databricks
4
AWS Redshift
3
Other
1