Paid & Organic Synergy Tracker

Attribution & Incrementality · Last 30 Days

Blended ROAS
4.6x
+0.4x
Paid Social Spend
$38.4K
/month
Organic EMV
$21.8K
+$3.2K
Reach Overlap Rate
31%
-4pp
CRM Match Rate
61%
Meta
Avg Ad Frequency
3.2
7-day

Incremental Lift Waterfall — Paid vs. Organic Revenue Attribution

Blended ROAS by Campaign Objective

Dark Post vs. Boosted CTR by Audience Temp

Ad Frequency vs. Conversion Rate Curve

Budget Allocation Efficiency Score

Paid vs. Organic Reach

Organic EMV Monthly

Retargeting CVR Lift

Campaign Performance — Paid vs. Organic Attribution

Campaign Name Objective Platform Paid Spend Paid Revenue Paid ROAS Organic Assist Blended ROAS Frequency CVR%
Page Engagers Retarget Conversion Instagram $8,200 $62,400 7.6x $13,100 9.2x 2.8 9.2
Video Viewers Dark Post Conversion TikTok $6,400 $38,400 6.0x $7,800 7.2x 3.1 7.8
Email Matched Retarget Conversion Instagram $5,100 $28,100 5.5x $4,900 6.5x 2.6 6.4
Boosted Organic Top Post Traffic Instagram $4,200 $15,600 3.7x $3,200 4.5x 4.1 3.8
Cold Lookalike Prospecting Awareness TikTok $7,800 $18,700 2.4x $5,900 3.2x 3.4 2.4
LinkedIn B2B Awareness Awareness LinkedIn $3,900 $9,400 2.4x $2,100 2.9x 2.9 1.9
Website Visitors Dark Post Conversion Instagram $2,800 $13,200 4.7x $1,900 5.4x 6.2 1.8