Meridian AI • October 2025 Snapshot
Cash depletion modeling across best/base/bear revenue cases
From gross burn to net burn after revenue
Composite index: Burn Multiple, NRR, Gross Margin, Growth Rate
Cost per customer acquisition, ranked by efficiency • October 2025
| Channel | Spend (Oct) | New Customers | CAC | LTV:CAC | Payback (mo) | Status |
|---|---|---|---|---|---|---|
| Inbound SEO | $8,200 | 12 | $683 | 8.2x | 4.1 | Excellent |
| Referral Program | $3,400 | 5 | $680 | 7.9x | 4.3 | Excellent |
| Outbound Sales | $22,100 | 8 | $2,763 | 3.1x | 11.2 | Acceptable |
| Paid Search (Google) | $14,600 | 6 | $2,433 | 3.4x | 10.8 | Acceptable |
| LinkedIn Ads | $9,800 | 3 | $3,267 | 2.6x | 13.5 | Monitor |
| Content Partnerships | $5,200 | 2 | $2,600 | 3.2x | 11.9 | Monitor |
| Events (cut Jul) | $0 | — | $4,820 | 1.8x | 18.3 | Paused |
| Podcast Ads (cut Jul) | $0 | — | $6,100 | 1.4x | 22.1 | Paused |
| Blended CAC (All Active) | $63,300 | 36 | $1,758 | 4.8x | 8.6 | Good |
Monthly payroll & % of gross burn
Revenue quality improving as ARR scales
Days from invoice to cash collection by month
Net Revenue Retention 112% blended
Monthly spend vs. output quality score • Bubble size = team headcount