Property Management Dashboard – Tenant Lifecycle & Resident Experience Intelligence

Harborcrest Residential · 847 units · 10 buildings · Pacific Northwest

Applicant-to-Lease Conversion

36.2%

▼ 5.6pp vs 6mo ago

Lease-Up Velocity (days)

▼ 8d improved

Avg Resident LTV

$11.4K

▲ $820 vs prior cohort

NTV Early Warning Rate

18.3%

▲ 3.1pp risk increase

Resident NPS (Overall)

▲ 6pts vs Q3

Fully-Loaded Turn Cost

$3,280

▲ $240 vs budget

Leasing Funnel Stage Decomposition – Last 90 Days

Resident LTV Cohort Heatmap by Channel & Building Type

Direct/Referral

ILS

Property Site

Walk-In

1BR Garden-Style

$14,800

$9,200

$11,500

$8,900

2BR Garden-Style

$15,200

$8,400

$12,100

$9,100

1BR Mid-Rise

$13,900

$9,600

$11,200

$8,200

2BR Mid-Rise

$14,500

$6,800

$10,400

$8,600

Studio

$11,800

$9,400

$10,100

$8,500

Color scale: Green ($13K+) → Yellow ($9-12K) → Red (<$8K). Northgate 2BR churn anomaly visible in ILS channel.

Churn Risk Analysis

Resident NPS by Touchpoint & Building Segment

Lease-Up Velocity Stage Trend (90 Days)

Lease Renewal Rent Uplift by Unit Type

Portal Engagement Score

Concession ROI by Type

Turn Cost Breakdown

Resident Lifecycle Detail Table – High-Risk Cohort

Resident ID	Unit	Building	Channel	Move-In	Lease Expiry	LTV	NPS	Portal Score	NTV Risk
R-4382	2BR-304	Northgate	ILS	2023-02-12	2024-02-12	$6,800	12	28	High
R-4591	1BR-108	Riverstone	Direct	2022-06-01	2024-06-01	$14,200	68	82	Low
R-4203	2BR-215	Northgate	ILS	2023-05-18	2024-05-18	$7,100	34	41	High
R-4728	Studio-502	Maple Park	Referral	2023-09-10	2024-09-10	$11,800	72	76	Low
R-4512	2BR-401	Northgate	Walk-In	2023-03-22	2024-03-22	$8,600	41	52	Medium
R-4655	1BR-210	Brookside	ILS	2023-07-05	2024-07-05	$9,200	48	59	Medium
R-4801	2BR-118	Elmwood	Direct	2022-11-14	2024-11-14	$15,200	81	89	Low
R-4429	1BR-305	Riverstone	Property Site	2023-04-09	2024-04-09	$11,500	62	71	Low