Lifecycle & Behavioral Segmentation Performance

Lumio Home | 310,000 Addressable Subscribers | Last 90 Days

Revenue per Active Sub

$4.82

↑ 23.2% vs prior

Avg Engagement Decile

5.8

↑ 0.4

P→T Conversion Rate

6.9%

↓ 1.2pp

Frequency Tolerance

4.2

↑ 0.3

Re-eng Recovery Rate

12.8%

↑ 2.1pp

Net List Growth

+2,140

↓ 62% (incident)

Engagement Decile Distribution | List Health Concentration

Subscribers by engagement score decile — D1 (least engaged) to D10 (most engaged). Target: <40% in D1-D3.

Lifecycle Stage Conversion Flow | 90-Day Transitions

Subscriber movement through lifecycle stages. Thickness = volume. Focus on P→T bottleneck.

Behavioral Cluster Open Velocity

Avg hours from send to first open by behavioral cluster. Lower = higher intent.

Product-Affinity Segment CTR

Click-through rate by product category affinity. Home Office leading.

Frequency Tolerance Index by Segment

Optimal emails/week before engagement drop. Higher FTI = more send capacity.

Churn-Stage Email Influence Score

Email engagement correlation with retention at churn risk stage. Scale 0-100.

Post-Click Conversion Rate by Segment | Revenue Attribution

CTR → Site Session → Conversion. Sort by Revenue/Session to prioritize segment investment.

Segment	Sends	CTR	Sessions	Conv Rate	Revenue	Rev/Session
Trialist — Product-Engaged	28,400	8.2%	2,329	4.8%	$18,640	$8.00
Loyalist — Home Office	14,200	11.4%	1,619	6.2%	$12,890	$7.96
Re-engaged — Win-Back	9,800	5.1%	500	3.2%	$2,880	$5.76
Prospect — Cart Abandoner	42,100	6.9%	2,905	5.4%	$15,680	$5.40
Loyalist — Kitchen & Dining	18,600	9.8%	1,823	4.1%	$9,420	$5.17
Trialist — Browse-Heavy	31,200	7.3%	2,278	3.6%	$9,860	$4.33
Prospect — Newsletter Only	68,400	3.4%	2,326	2.1%	$5,180	$2.23
Dormant — No Action 180d	52,100	1.2%	625	0.8%	$720	$1.15

Re-engagement Flow Recovery Rate | 90-Day Trend

% of lapsed subscribers (no open 60d) who re-engage after win-back sequence.

Suppression Audit Escape Rate

Suppression type volume and "escape rate" (should-be-suppressed still receiving). Week 11 spike visible.

Type	Count	Escape %	Δ vs Prior Week
Hard Bounce	8,240	0.02%	↓ 0.01pp
Spam Complaint	1,820	0.41%	↑ 0.18pp
Unsubscribe	12,680	0.08%	—
Soft Bounce (5x)	4,200	1.12%	↑ 0.94pp (incident)

Suppression Audit Detail | Week 11 Deliverability Incident

Bulk soft-bounce spike from major ISP throttling caused 4,200 suppressions in one week, driving net list growth anomaly.

Suppression Type	Count Suppressed	% of Total List	Escape Rate	Avg Days to Suppress	Primary Source	Action
Hard Bounce	8,240	1.58%	0.02%	0.2	Invalid domain	✓ Healthy
Spam Complaint	1,820	0.35%	0.41%	0.1	FBL / User report	⚠ Review cadence
Unsubscribe	12,680	2.44%	0.08%	0.0	User action	✓ Healthy
Soft Bounce (5x)	4,200	0.81%	1.12%	12.4	ISP throttle (Week 11)	⚠ Monitor ISP relations
Global Unsub	3,140	0.60%	0.00%	0.0	Preference center	✓ Healthy
Low Engagement (180d)	18,920	3.64%	0.22%	8.6	Auto-sunset policy	⚠ Re-engage first