| Audience Segment | Spend | SQLs | CPA | vs Blended | Status |
|---|---|---|---|---|---|
| Retargeting - Site Visitors | $52,400 | 187 | $28 | -76% | Excellent |
| Lookalike - High Intent | $89,200 | 92 | $97 | -18% | Good |
| ABM Target Accounts | $67,300 | 54 | $125 | +5% | On Target |
| Interest-Based Prospecting | $124,800 | 78 | $160 | +35% | Monitor |
| Competitor Conquesting | $43,100 | 28 | $154 | +30% | Review |
| Cold Lookalike - Broad | $110,200 | 32 | $344 | +190% | Pause |