Competitive Share of Voice & Brand Perception

Praxis Software · B2B Project Intelligence SaaS · Last updated: 14 days ago

Blended SOV%
23.4%
+1.8%
Sentiment Velocity
+6.2
pts/week
+2.1
Review Rating Delta
+0.3
vs. 90d avg
4.6 → 4.9
Earned Media Velocity
142
mentions/week
+18%
Search Impression Share
67.2%
branded terms
-3.4%
Brand-Influenced Pipeline
$4.2M
attributed
+12%

Share of Voice Breakdown

Sentiment Velocity Trend

Brand Dimension Radar

Competitive positioning across six brand equity dimensions

Review Platform Rating Trend

Analyst Citation Rate

Review Recency Index

Community Authority Score Timeline

Key Events

Week 6: Luminary PR Surge
3 tier-1 placements, sentiment +11 pts/wk
Month 4: Luminary G2 Drop
Rating 4.5 → 4.2 following feature delay
Current: Nocturn AI Rising
Analyst citation +42% MoM
Solis Review Decline
Recency index 14% vs. Praxis 38%

Brand Intelligence Table

Competitor SOV% Sentiment Velocity G2 Rating Review Recency Analyst Citations Risk Level
Praxis Software 23.4% +6.2 4.6 38% 18 Healthy
Luminary HQ 31.2% -3.1 4.2 42% 34 Monitor
Bridgepath 18.6% +1.4 4.4 29% 12 Healthy
Nocturn AI 14.8% +8.7 4.7 61% 27 Threat
Solis Systems 12.0% -2.3 3.9 14% 8 Declining