Site Search Analytics Dashboard — Zero-Result & Search Failure Intelligence
NorthShelf Home Goods • 2.1M monthly search sessions • Zero-result rate 9.3% (+3.2pp QoQ) • $184.2K monthly revenue exposure
Zero-Result Rate Trend by Category
90-day trend showing post-migration spike in Electronics & Smart Home
Zero-Result Cluster Taxonomy
Failure modes by query intent type
Post-Zero-Result Behavior
User action distribution after failed search
Top Zero-Result Queries by Revenue Exposure
Prioritized by monthly lost opportunity value
| Query |
Sessions |
Revenue Exposure |
Category |
Failure Type |
Owner |
Status |
| smart bulbs alexa |
3,247 |
$28,420 |
Electronics |
No SKU |
Catalog |
In Progress |
| air fryer basket replacement |
2,891 |
$19,650 |
Kitchen |
Missing Synonym |
Search Ops |
Resolved |
| outdoor rug 9x12 |
2,614 |
$18,930 |
Home Decor |
Size Filter Gap |
Merchandising |
Blocked |
| wifi thermostat |
2,108 |
$17,240 |
Electronics |
No SKU |
Catalog |
In Progress |
| patio heater propane |
1,973 |
$15,820 |
Outdoor |
Seasonal OOS |
Catalog |
Scheduled Q4 |
| cordless vacuum dyson |
1,847 |
$14,560 |
Appliances |
Brand Filter |
Search Ops |
Resolved |
| white desk chair |
1,692 |
$12,980 |
Furniture |
Color Filter |
Merchandising |
In Progress |
| instant pot accessories |
1,534 |
$11,240 |
Kitchen |
Missing Category |
Catalog |
Resolved |
Synonym Coverage Rate by Category
% of queries with synonym support
Time to First Result After Refinement
Median seconds by user segment
Zero-Result Rate by User Segment
High-value segments experience disproportionate search failures
| Segment |
Avg Session Value |
Search Volume |
Zero-Result Rate |
Abandonment |
Revenue Impact |
| Premium Loyalty (Tier 3) |
$142.30 |
87,400 |
12.4% |
38.2% |
$52,180 |
| Repeat Buyer |
$89.70 |
412,600 |
10.1% |
33.6% |
$68,920 |
| First-Time Visitor |
$34.20 |
1,124,800 |
9.8% |
41.7% |
$38,640 |
| Mobile App User |
$67.50 |
298,200 |
7.2% |
24.1% |
$14,520 |
| Cart Abandoner |
$51.80 |
187,000 |
8.6% |
29.4% |
$9,940 |
Remediation Progress Tracker
30-day sprint to close top 20 query clusters
Search Ops (Synonyms & Filters)
8/8 Complete
Catalog (New SKUs & Expansions)
5/9 In Progress
Merchandising (Taxonomy & Attributes)
1/3 Blocked
Estimated Revenue Recovery (Resolved Items)
$87,340 +47% of target