Omnichannel Retail & E-Commerce Attribution

Meridan Lifestyle Brands • Q4 2024 Performance Overview

Blended Revenue/CAC

$4.32

+8.2%

Purchase Frequency

3.7x

+12.1%

BOPIS Attach Rate

16.2%

-33.3%

Alert: UX checkout issue

Digital→Store Rate

31%

+4.8%

Cross-Visit Rate

42%

+6.2%

Paid Social ROAS

2.8x

-12.5%

Channel Flow: Acquisition → Customer Segment → Revenue Outcome

Revenue/CAC by Channel (90-Day Trend)

BOPIS Funnel Drop

Channel Cross-Visit Matrix

First Touch	E-Com	Store	Mobile	BOPIS
E-Commerce	100%	31%	68%	22%
In-Store	24%	100%	42%	18%
Paid Social	89%	12%	100%	8%
Email	76%	19%	54%	28%

Loyalty Tier Migration

Channel Performance Registry

Channel	Spend	Revenue	Rev/CAC	ROAS	Conv Rate	Return Rate	LTV
Organic Search	$42,100	$3.2M	$7.82	76.0x	4.2%	8.1%	$892
Email	$28,400	$1.8M	$6.34	63.4x	12.8%	6.4%	$724
In-Store	$186,000	$4.9M	$5.21	26.3x	18.6%	4.2%	$1,124
Paid Search	$124,200	$2.4M	$4.18	19.3x	3.8%	11.2%	$612
Paid Social	$218,600	$1.9M	$2.84	8.7x	2.1%	28.4%	$418
BOPIS	$68,200	$1.1M	$3.92	16.1x	14.2%	5.8%	$758
Display	$92,800	$624K	$2.14	6.7x	1.4%	14.8%	$346

Email Segment Conversion

In-Store Conv by Overlap

Paid Social Audience ROAS

Return Rate Anomaly Timeline

Key Insights

BOPIS Checkout UX Issue

Attachment rate dropped from 24% to 16% in Month 5 following redesign that buried BOPIS option. Estimated revenue impact: $420K/quarter.

Paid Social Return Spike

Viral TikTok influencer campaign drove 38% return rate in Month 7 due to sizing mismatches. ROAS declined 12.5% as a result.

Digital→Store Attribution Strong

31% of digital sessions result in in-store purchases within 7 days. Organic search and email drive highest cross-channel conversion.