Competitive Pricing & Margin Battleground

Real-time competitive intelligence to defend revenue and margins across deal tiers

Blended CPI
1.08
+0.03 vs LQ
Observed Avg Discount
18.2%
+2.1pp M/M
ACV Leakage Rate
17.8%
+4.2pp (M5 spike)
Blended Win Rate
42.1%
-3.8pp vs LQ
Avg Margin (Comp Deals)
61.3%
-1.9pp M/M
Bundle Delta Score
+14
+3 vs Vertex

Win Rate by Price Band — Competitive Landscape

Discount Depth by Competitor

ACV Leakage Trend (6M)

Segment Price Sensitivity Matrix

Competitor Pricing Velocity

Margin by Segment

Discount Auth Escalations

Competitive Pricing Intelligence Table

Competitor Tier List Price Obs. Avg Disc. Our List Price Gap Win Rate Margin Impact Last Change
Acme Corp Enterprise $145K 12.3% $132K -9.0% 38% -2.1pp 23d ago
Vertex Solutions Mid-Market $68K 26.8% $88K +29.4% 31% -5.3pp M4 (-22%)
NovaSoft Enterprise $158K 8.1% $132K -16.5% 52% +1.2pp 4mo ago
Cascade AI SMB $22K 14.7% $28K +27.3% 46% +0.3pp 18d ago
Acme Corp Mid-Market $92K 15.2% $88K -4.3% 44% -0.9pp 23d ago
Vertex Solutions Enterprise $118K 22.4% $132K +11.9% 35% -3.2pp M4 (-22%)
NovaSoft Mid-Market $98K 7.3% $88K -10.2% 48% +0.8pp 4mo ago
Cascade AI Mid-Market $74K 18.9% $88K +18.9% 41% +0.5pp 18d ago