Influencer & Earned Advocacy Brand Health

Brand Equity ROI
2.6×
+0.4× vs. target (2.2×)
Avg Sentiment Lift
+8.4pts
+2.1pts vs. Q3
Earned Amplification Multiplier
3.8×
+1.2× vs. benchmark
Net-New Reach Ratio
64%
+9% vs. Q3
Advocacy Persistence (T+30)
58%
-3% vs. Q3
Cost per Sentiment Point
$3.2K
-$0.8K vs. Q3

Creator Performance: Sentiment Lift vs. Amplification Multiplier

Bubble size = Audience Quality Score. Top-right quadrant = high-value creators.

Sentiment Lift by Creator Tier

Content Archetype Brand Score

Advocacy Persistence Rate

Audience Quality by Tier

Micro 88
Mid 81
Macro 74
Mega 62

Cost per Sentiment Point

Micro
$1,100
Mid
$2,400
Macro
$5,800
Mega
$18,200

Cumulative Brand Equity Index (Q4)

Net-New Reach Ratio by Partnership

Partnership Performance Master Table

Creator Tier Platform Sentiment Lift Amplification Quality Cost/Sentiment Pt Net-New % Recommendation
@skin.ritual Micro TikTok +17.2pts 6.1× 91 $820 82% Continue
@the.glow.up Mid Instagram +12.4pts 4.8× 85 $2,100 71% Continue
@skincare.science Micro YouTube +14.1pts 5.3× 89 $950 78% Continue
@beautybymeg Macro Instagram +6.2pts 2.1× 76 $5,400 58% Monitor
@cleanbeautyqueen Mid TikTok +10.8pts 4.2× 82 $2,300 68% Continue
@GlowWithSara Mega Instagram +2.1pts 0.9× 59 $24,600 38% Exit
@minimal.skin Micro Instagram +13.6pts 5.7× 87 $890 75% Continue
@radiantroutines Mid YouTube +9.4pts 3.6× 79 $2,800 64% Continue

Category SOV Impact from Earned

Creator Brand Alignment Index

@skin.ritual
94
@skincare.science
92
@the.glow.up
88
@cleanbeautyqueen
86
@beautybymeg
72
@GlowWithSara
54
Total Investment
$2.8M
Active Partnerships
34
Total Reach (Paid + Earned)
18.4M
Brand Equity Value Created
$7.3M