Campaign Attribution & Performance

Meridian Home Goods · Q3 2024

Data-Driven Model
$412.8K Revenue
+14.5% vs Last-Click
Blended ROAS
3.41×
+8.2%
Assisted Conv. Rate
62%
2.4 avg touches
Pipeline Velocity
11.2d
-2.1d faster
Attribution Variance
$52.3K
DD vs Last-Click
Channel Overlap
74%
Multi-touch paths
Brand Search Lift
+28%
YoY

Multi-Touch Attributed Revenue by Channel

Top Conversion Paths

Display
Paid Search
Organic
$82K
Meta
Paid Search
$64K
Organic
Paid Search
$51K
Paid Search
Organic
$47K
Email
Meta
$39K
Display
Organic
$33K

Cost Per Assisted Conversion by Position

Creative Fatigue Score by Ad Set

Living Room Collection
81
Bedroom Essentials
68
Dining Tables Q3
52
Home Office Refresh
41
Outdoor Furniture
34
Kids Room Decor
29
Score >70 indicates creative refresh needed

ROAS by Audience Segment

Blended ROAS Trend — 13 Week View

Campaign Cluster Attribution Detail

Campaign Cluster Channel Mix Spend Last-Click Rev DD Model Rev Variance DD ROAS
Living Room Collection Meta, Display, Paid Search $142K $86K $102K +$16K 3.6×
Brand Search Defense Paid Search, Organic $98K $121K $94K -$27K 2.1×
Bedroom Essentials Meta, Email, Organic $118K $74K $89K +$15K 3.8×
Dining Tables Q3 Paid Search, Display $76K $51K $67K +$16K 4.2×
Home Office Refresh LinkedIn, Email, Organic $52K $28K $38K +$10K 3.4×
Outdoor Furniture Meta, Display $41K $0.5K $22K +$21.5K 2.7×

Last-Click vs Data-Driven

Channel Overlap Matrix

Search
Meta
Display
Organic
Search
—
68%
52%
61%
Meta
68%
—
74%
48%
Display
52%
74%
—
58%
Organic
61%
48%
58%
—
% of conversions with both channels in path

Impression→Pipeline Days