Connecting product engagement to revenue outcomes. Every interaction metric tied to monetization leverage points.
| Experiment | Hypothesis | Sample Size | Uplift | Confidence | Status |
|---|---|---|---|---|---|
| Onboarding V3 | Reduced steps improves activation | 4,283 | +14.2% | 98% | Ship |
| Email Cadence A | 3-day drip increases engagement | 2,947 | +8.1% | 92% | Ship |
| Feature Prompt B | Contextual tooltips drive adoption | 3,512 | +2.3% | 67% | Monitor |
| Pricing Page V2 | Simplified tiers boost conversion | 1,832 | -3.4% | 89% | Kill |
| Mobile Push Test | Daily reminders improve retention | 5,129 | +6.7% | 94% | Ship |
| Referral Program V1 | $50 credit drives viral growth | 2,456 | +1.8% | 54% | Running |
| Dashboard Redesign | Card layout increases usage depth | 3,891 | +11.3% | 96% | Ship |
| Trial Length Test | 14d vs 30d trial impact on conversion | 1,624 | -0.4% | 41% | Running |