Deliverability & Inbox Placement Intelligence

Brightpath Commerce · 30-Day View · Target: ≥92% Inbox Placement Rate · Complaint Rate <0.08%

Inbox Placement Rate
91.3%
−0.7pp
Sender Reputation (SRS)
83
−3 pts
Complaint Rate (7d)
0.072%
−0.006pp
Auth Pass Rate
99.1%
+0.3pp
Spam Trap Hit Rate
0.14%
+0.09pp
Hard Bounce Rate
1.8%
+0.4pp

Inbox Placement Rate by Mailbox Provider

Sender Reputation Score Trend

Domain Authentication Pass Rates

SPF
99.6%
DKIM
99.3%
DMARC
98.4%

Spam Trap Hit Rate by List Segment

Complaint Rate Delta (7-Day Rolling)

ISP-Level Bulkfolder Rate Heatmap (% of delivered → spam/bulk folder)

W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
Gmail
3.2%
3.8%
4.1%
12.4%
18.8%
13.2%
9.6%
5.3%
4.7%
4.2%
Outlook
5.1%
5.8%
6.2%
7.4%
9.1%
8.3%
7.8%
6.9%
6.4%
6.1%
Yahoo
4.3%
4.9%
5.4%
6.8%
8.2%
7.6%
6.9%
6.2%
5.8%
5.3%
Apple Mail
2.1%
2.4%
2.8%
3.2%
4.1%
3.7%
3.3%
2.9%
2.6%
2.4%
AOL
6.2%
6.9%
7.3%
9.4%
11.2%
10.1%
8.8%
7.9%
7.3%
6.8%
0–8% 8–15% 15%+

Blocklist Presence & Recovery Time

Spamhaus
marketing.brightpathco.com
Clear
48h ago
Barracuda
news.brightpathco.com
Clear
N/A
SORBS
marketing2.brightpathco.com
Listed
Day 11
URIBL
All domains
Clear
N/A
Alert: marketing2.brightpathco.com listed on SORBS since Day 11 · Est. recovery: 5–7 days with mitigation

Warm-Up Domain Compliance

marketing2.brightpathco.com (Added Day 11)
68/100
Below ramp schedule
Ramp exceeded on Day 15 (sent 28K, target 18K) · Triggered SORBS listing

List Hygiene & Acquisition Source Quality

Source Name Active Subs Hard Bounce % Spam Trap % Complaint % 30d Decay % Health
Organic Signup 1,247,300 0.8% 0.02% 0.05% 2.1% Excellent
Paid Social 384,200 2.3% 0.21% 0.09% 4.8% Fair
Content Download 156,800 1.2% 0.06% 0.07% 3.2% Good
Referral Program 92,400 1.1% 0.04% 0.06% 2.9% Excellent
Trade Show Import 8,400 6.8% 0.94% 0.18% 11.3% Poor
Partner Co-Reg 47,200 3.1% 0.17% 0.11% 5.6% Fair
Checkout Opt-In 523,600 1.0% 0.03% 0.05% 2.5% Excellent
Re-Engagement Campaign 68,900 2.7% 0.12% 0.08% 6.2% Good

Bulkfolder Rate by Sending Domain

Hard Bounce Rate by ISP