SDR Dashboard — Pipeline Contribution & Revenue Impact

Vantara Systems • Last updated: Jan 15, 2025 • Q4 2024 Performance

Period

SDR-Sourced Pipeline Value

$4.82M

↑ 18.4% vs Q3

Pipeline Coverage Ratio

3.2×

↑ 0.4× vs target 3.0×

Avg Contract Value (SDR)

$48.2K

↑ $7.2K vs inbound $44.1K

Cost-Per-SQL

$387

↑ $24 vs Q3 $363

Target

$350

Inbound

$512

Meeting → Opp Rate

67.3%

↑ 9.3pp ICP pivot impact

Time-to-Opp (Days)

12.4

↓ 2.1d faster qualification

Enterprise: 15.2d • Mid-Market: 9.8d

SDR-Sourced Pipeline Build by Month

Stage Conversion Funnel (SDR-Sourced)

Pipeline-Weighted Win Rate

SDR-Sourced 24.8%

$1.19M weighted pipeline value

Inbound 28.3%

$890K weighted pipeline value

Partner 31.2%

$624K weighted pipeline value

SDR Closed-Won Revenue (Q4)

$1.47M

33% of total company bookings

Average Contract Value by Source

Follow-On Expansion Rate

SDR-Sourced Accounts 42.3%

68 of 161 accounts expanded within 12 months

Inbound Accounts 38.1%

52 of 137 accounts expanded within 12 months

Avg Expansion ACV (SDR-sourced)

$22.4K

SDR Quota Attainment Distribution (Q4 2024)

Below 70%

3 reps

70–99%

5 reps

100–120%

4 reps

Above 120%

2 reps

SDR Activity Mix

Cold Email 41%

LinkedIn 34%

Phone 25%

Pipeline Value by Segment

Enterprise $2.91M

Mid-Market $1.91M

Top SDR Contributors

Aisha Khan

$687K pipeline

138%

Marcus Rivera

$624K pipeline

126%

Sofia Chen

$581K pipeline

117%

SDR Performance Detail

Rep	Meetings	SQLs	Opps	Pipeline	Avg ACV	Cost/SQL	Attainment
Aisha Khan	42	31	21	$687K	$51.2K	$341	138%
Marcus Rivera	38	28	19	$624K	$49.8K	$378	126%
Sofia Chen	36	26	18	$581K	$47.3K	$407	117%
James Park	33	24	16	$492K	$46.1K	$441	99%
Emma Lin	31	22	15	$467K	$44.8K	$481	94%
Tyler Brooks	28	19	13	$421K	$43.2K	$558	85%
Nina Patel	24	16	11	$358K	$41.7K	$662	72%
David Kim	21	14	9	$296K	$39.8K	$757	60%