Marketing Attribution & Channel ROI

Last 30 Days Data-Driven Model All Channels All Campaign Types
MER (Revenue / Spend)
5.8×
+0.4× vs prior
Blended CAC (New)
$38.20
+$4.10 QoQ
Owned Channel Revenue %
33.8%
+1.2pp
Platform vs. Actual Gap
31.4%
Above threshold
Top Channel Marginal ROAS
4.2×
Email
Avg Time-to-Conversion
6.8d
-0.5d improvement

Attribution Model Comparison

Top Revenue Paths

Meta Prosp. → Organic → Email → Purchase
$142K revenue • 387 conversions
Google Brand → Email → Purchase
$118K revenue • 291 conversions
Email → Purchase (Direct)
$95K revenue • 412 conversions
TikTok → Meta Retarg. → Purchase
$73K revenue • 198 conversions

Time-to-Conversion by Entry Channel

Channel Performance Metrics

Channel Spend Revenue ROAS Marginal ROAS New CAC Platform Gap
Email $8,200 $142,400 17.4× 4.2× $19.90 8%
Google Brand $24,600 $118,300 4.8× 3.1× $31.40 18%
Meta Retargeting $38,900 $108,200 2.8× 2.3× $42.10 29%
SMS $3,100 $42,700 13.8× 3.8× $24.30 11%
Meta Prospecting $52,400 $82,100 1.6× 1.2× $58.90 38%
Google Non-Brand $31,200 $61,800 2.0× 1.7× $48.20 22%
TikTok $28,700 $54,200 1.9× 1.4× $52.30 41%
Referral $4,900 $28,400 5.8× 2.9× $36.70 14%

Marginal ROAS by Spend Level

Creative Asset Performance