Omnichannel Revenue Performance

Blended Gross Margin Rate

32.8%

+1.4pp vs prior

Total Revenue (12w)

$8.7M

+8.2%

Blended Return Rate

14.2%

+0.8pp

Avg Transaction Value

$87.40

+$4.20

Units Per Transaction

2.34

Flat

Fulfillment Cost/Order

$8.14

+$0.62

Channel Contribution Margin

Category × Channel Gross Margin

In-Store

E-Comm

Marketplace

BOPIS

Apparel

36.2%

28.4%

19.8%

41.1%

Accessories

44.3%

38.9%

31.2%

46.8%

Footwear

32.1%

26.7%

18.4%

34.5%

Home

39.8%

33.2%

27.3%

42.9%

Return Rate by Channel

Weekly Revenue by Channel

Average Transaction Value Trend

Inventory Sell-Through by Category & Channel

Units Per Transaction

Cross-Channel Attach Rate

Online → Store 18.4%

Store → Online 12.7%

BOPIS → Add-on 24.1%

Promotional Revenue Mix

Channel × Category Performance Summary

Category	In-Store Rev	E-Comm Rev	Marketplace Rev	BOPIS Rev	Blended Margin	Return Rate
Apparel	$2.1M	$1.4M	$680K	$310K	31.4%	21.4%
Accessories	$1.3M	$820K	$240K	$180K	40.8%	8.2%
Footwear	$580K	$420K	$140K	$80K	26.4%	18.1%
Home	$220K	$160K	$40K	$30K	35.8%	6.3%

Digital-to-Store Conversion Lift by Market

Fulfillment Cost per Order by Method

Ship from DC $12.40

Ship from Store $9.80

BOPIS $0.00

Marketplace FBA $14.20