Content Attribution Analytics

Multi-Touch Content-Influenced Pipeline · Apex Manufacturing ERP

MTA Pipeline

$468K

+14% vs Last-Click

Attribution Gap

$52K

11.1% variance

Assisted Rate

29%

of all conversions

Avg Path Length

3.6

touches to SQL

Incrementality

1.11

+11% lift

Gated Share

41%

vs 59% ungated

Last-Click to MTA Reconciliation

Content Path Flow (Top 5)

ROI Calculator → Case Study → Demo $84K

Whitepaper → Blog → Webinar → Demo $72K

Blog → ROI Calc → Case Study $61K

Thought Leadership → Webinar → Demo $58K

Case Study → Product Page → Demo $47K

Other Paths (42) $146K

Top Content Assets — Dual Attribution View

Asset	Type	Last-Click $	MTA $	MTA Share	Avg Position	Touches
ERP ROI Calculator	Gated	$24K	$89K	19%	2.1	347
Manufacturing Automation Case Study	Ungated	$18K	$67K	14%	2.8	412
Thought Leadership: AI in Supply Chain	Ungated	$8K	$58K	12%	1.4	891
ERP Integration Whitepaper	Gated	$32K	$54K	12%	2.4	218
Cloud Migration Webinar Series	Gated	$21K	$46K	10%	3.1	156
Industry Benchmark Report 2024	Gated	$14K	$39K	8%	1.9	284
Product Comparison Guide	Ungated	$11K	$34K	7%	2.6	523
Customer Success Stories Blog	Ungated	$9K	$28K	6%	3.2	672

Attribution Window Sensitivity

Gated vs. Ungated Pipeline

Content-Influenced Pipeline (Weekly)

Attribution gap at 11.1% — within acceptable 12% threshold. ROI Calculator shifted 6% → 19% MTA share; thought leadership flat traffic but higher assisted rate. Monthly reconciliation with finance scheduled for Dec 15.