Web Traffic & Session Intelligence

Pulsepath Digital · B2B MarTech · $34M ARR

Decomposing 2.8M monthly sessions by source, device, and engagement tier — distinguishing high-intent visitors from bounce-prone noise to optimize engaged sessions per marketing dollar.

North-Star Goal
55% Engaged Rate
Target Q2 (from 42%)
Filters:
Engaged Session Rate
42%
+3.2% vs. last period
Avg Session Depth
3.1
pages/session
New/Return Ratio
1.4:1
58% new visitors
Bounce Rate
38%
-2.1% improvement
Bot Exclusion Rate
6.2%
168K anomalies/Q1

Sessions vs. Engaged Sessions (90 Days)

Engagement Rate by Channel

Session Depth Distribution

Bounce Rate by Landing Page × Device

Desktop
Mobile
Tablet
Overall
Home
32%
41%
35%
36%
Product Pages
28%
38%
31%
32%
Pricing
48%
52%
49%
50%
Blog
24%
29%
26%
26%
Features
30%
42%
34%
35%
Green: <35% · Yellow: 35-45% · Red: >45% · Post-migration /pricing bounce rose 31%→48%

12 Lowest-Quality Paid Placements (Prune Candidates)

Placement ID Channel Sessions Engaged Rate Bounce Rate Avg Duration Cost/Engaged Action
PLM-8821 Display Network 4,218 14% 72% 0:18 $18.42 Pause
PLM-6634 Display Network 3,892 16% 69% 0:21 $16.88 Pause
PLM-4502 Paid Social 5,641 19% 64% 0:24 $14.20 Review
PLM-9183 Display Network 2,764 21% 61% 0:28 $13.55 Review
PLM-7254 Paid Search 6,102 23% 58% 0:32 $11.90 Review
PLM-3311 Display Network 3,445 24% 57% 0:35 $11.22 Review
PLM-5928 Paid Social 4,883 26% 54% 0:38 $10.40 Monitor
PLM-1847 Display Network 2,928 27% 52% 0:41 $9.88 Monitor

Session Depth Trend (12 Weeks)

Avg Session Duration by Device

Key Insight

Paid display engaged rate (28%) lags organic (61%) by 2.2×. Bot exclusion recovered 168K inflated sessions in Q1. Post-migration /pricing bounce rose from 31% to 48% — immediate UX audit required. Pruning 12 lowest-quality placements could save ~$142K/quarter while improving blended engagement rate to 46%.