Influencer & Partner Channel Performance Dashboard

Verdant Nutrition • Q3 2024 • 84 Active Creators • $220K Monthly Investment

Period
Last 90 Days
Net Partner Revenue
$487K
+18.4%
Creator Quality Score
64.2
+5.1
Fraud-Adj ROAS
3.2×
-1.5× fraud
90d Cohort Retention
31.2%
+2.8pp
Dark Social Recovery
42.1%
+7.2pp
Overlap Cannibalization
14.8%
+1.2pp

Creator Revenue Quality Matrix

90-Day Cohort Retention vs. Revenue Quality Score • Bubble size = Revenue

Partner Tier Conversion Efficiency

Revenue per Commission Dollar by Partner Tier

Gifted vs. Paid Creator ROAS

Performance Comparison Across Engagement Models

Content-to-Purchase Lag Distribution

Days Between Content Publish and Conversion • Median: 18 days

Top Creator
@GlowWithJenna
Podcast • 210K subs
$94K
Quality Score: 82 • Retention: 41%
Recommended Exit
@FitnessDailyMike
Instagram • 340K followers
$71K
Quality Score: 41 • Retention: 14%
Fraud Alert
@CouponKing
Affiliate • Coupon Site
-$18K
Cookie stuffing detected • Suspended

Partner Revenue Trend (90 Days)

Weekly Net Partner Revenue

Creator Audience Health Distribution

Authenticity Score Across Active Creators

Top Creator Performance

Creator Platform Followers Revenue Quality Score 90d Retention Audience Health Status
@GlowWithJenna Podcast 210K $94,200 82 41.2% 96% Active
@FitnessDailyMike Instagram 340K $71,400 41 14.1% 78% Exit
@WellnessWithSara YouTube 128K $58,900 76 38.7% 92% Active
@HealthHacksDaily TikTok 892K $52,100 68 29.4% 84% Active
@NutritionNerd Blog 45K $41,800 81 44.2% 98% Active
@FitMomLife Instagram 156K $38,600 72 32.1% 89% Active
@PlantBasedAthlete YouTube 203K $34,200 70 35.8% 91% Active
@SupplementScience Podcast 87K $29,400 79 39.6% 94% Active

Co-Marketing Campaign Revenue Split

Actual vs. Projected Revenue Attribution

Key Insights

@GlowWithJenna delivers 3.2× higher CLV than average creator, driven by 41% 90-day retention and 96% audience authenticity.
Exit @FitnessDailyMike: 68% discount dependency, 14% retention, and quality score of 41 vs. program average of 64.
Dark social recovery improved 7.2pp through post-purchase survey and promo code tracking enhancements.
Fraud adjustment: Affiliate ROAS corrected from 4.7× to 3.2× after removing $18K in coupon-site last-click theft.
Median lag 18 days: Content-to-purchase window requires 30-day minimum attribution window for accurate performance.