Customer Revenue & Retention Intelligence

At-Risk Alert: $18,600 MRR (21.3%)
11 accounts with health scores below 42 require immediate attention. Summit Flex ($3,200 MRR) renews in 18 days with 12-day overdue payment.
Net Revenue Retention
103.2%
↑ 1.8pp vs Q3
Total MRR
$87.4K
↑ $2,800
Churn Rate (90D)
4.2%
↑ 0.9pp
Expansion Rate
8.1%
↑ 1.2pp
Avg Health Score
68
↓ 3 pts
Active Accounts
100
↑ 3

Cohort Retention Heatmap

M0
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
Q1 2023
100
96
92
89
87
85
84
82
81
80
79
78
Q2 2023
100
94
90
86
83
81
79
77
76
75
74
—
Q3 2023
100
91
87
84
81
79
77
76
74
—
—
—
Q4 2023
100
89
84
80
77
75
73
—
—
—
—
—
Q1 2024
100
93
88
85
—
—
—
—
—
—
—
—
Q1 2023 cohort shows strongest retention at 78% after 11 months. Q4 2023 cohort trending lower at 73% by M6.

MRR Waterfall (Monthly Bridge)

Revenue Concentration

Top 5 Concentration
28.8%
✓ Below 35% risk threshold

Customer Portfolio by Health & Revenue

Churn Rate by Segment

CAC Payback (Months)

ARPA Trend

Renewal Rate by Tier

At-Risk Account Prioritization

Company Name MRR Health Score Renewal Date Risk Factors Account Owner Action
Summit Flex $3,200 21 Jan 12 (18d) Payment 12d late, 0 logins 30d M. Chen
Orbit Spaces $2,400 28 Feb 3 (39d) Ticket volume ↑ 340%, NPS 3 K. Patel
Bridge Collective $1,800 34 Jan 28 (33d) Feature adoption 22%, down from 68% A. Rodriguez
Landmark Works $1,600 37 Mar 14 (78d) Champion left company 45d ago M. Chen
Spark Studios $1,500 39 Feb 18 (54d) Usage down 48% vs 90d avg T. Kim
Vertex Hub $1,400 41 Apr 2 (97d) 2 failed payments, auto-retry pending K. Patel
Pulse Coworking $1,200 41 Jan 22 (27d) Pricing concern flagged in last call A. Rodriguez
Thrive Network $1,100 40 Feb 9 (45d) Mobile app uninstalled by 4/5 users M. Chen
Total At-Risk MRR: $18,600 across 11 accounts (21.3% of total). Immediate action required on 2 critical accounts (health score < 30) totaling $5,600 MRR.
DATA SOURCES: Stripe HubSpot CRM Mixpanel
Last refresh: Dec 25, 2024 08:42 PST