PPC Funnel & Conversion Intelligence

Last 30 Days All Channels All Campaigns All Audiences
Click-to-Lead CVR
4.8%
+0.6pp
Lead-to-MQL Rate
47.2%
+3.1pp
MQL-to-SQL Acceptance
34.8%
−1.4pp
Cost Per SQL
$387
−$42
Funnel Velocity (Click→SQL)
31 days
median
Paid Pipeline Revenue (QTD)
$412K
+18.2%

Full Funnel Flow: Clicks to Closed-Won

Click→Lead
95.2% drop
Lead→MQL
52.8% drop
MQL→SQL
65.2% drop
SQL→Opp
47.9% drop
Opp→Won
76.3% drop

Conversion Rate by Funnel Stage & Channel

Funnel Velocity by Channel

Landing Page Conversion Path Drop-off

Landing Page Page Load Scroll 50% Form Focus Form Start Submit CVR
/demo-request 8,240 6,512 (79%) 4,210 (65%) 3,684 (88%) 412 (11%) 5.0%
/pricing 12,180 9,866 (81%) 5,210 (53%) 4,568 (88%) 548 (12%) 4.5%
/solutions/enterprise 6,420 5,264 (82%) 3,468 (66%) 3,084 (89%) 432 (14%) 6.7%
/webinar-signup 4,680 3,822 (82%) 2,904 (76%) 2,668 (92%) 614 (23%) 13.1%
/case-studies 3,280 2,526 (77%) 1,214 (48%) 1,032 (85%) 108 (10%) 3.3%

Campaign Performance: Full Funnel Metrics

Campaign Cluster Spend Clicks Leads MQLs SQLs CPSQL MQL→SQL%
Google Brand Search $18,240 6,210 412 224 86 $212 38.4%
Google Non-Brand $42,680 14,820 624 312 98 $436 31.4%
LinkedIn Job Title $28,460 8,240 186 104 48 $593 46.2%
Meta Lookalike $21,320 12,680 548 242 68 $314 28.1%
Meta Retargeting $8,640 3,820 312 148 52 $166 35.1%
Microsoft Search $12,180 2,430 132 62 28 $435 45.2%