PPC Budget Allocation & Spend Efficiency
This Month
Last Month
Last 90 Days
Blended CPMQL
$142.30
−8.2% vs. prev
Monthly Spend Pacing
94.6%
On Track
Wasted Spend Ratio
9.4%
−2.1pp
Channel Mix HHI
0.29
Diversified
Reallocation Opportunities
3
Action Required
Monthly Spend Pacing by Week
Incremental CPA Curves by Channel
Top Campaign Clusters by Reallocation Score
| Campaign Cluster |
Channel |
Spend |
Avg CPA |
Inc CPA |
Ratio |
Realloc Score |
Action |
| Enterprise SaaS — Intent |
Google Ads |
$42.8K |
$128 |
$156 |
1.22× |
84 |
Increase |
| Mid-Market Retargeting |
Meta |
$28.4K |
$94 |
$106 |
1.13× |
78 |
Increase |
| LinkedIn ABM Prospecting |
LinkedIn |
$38.2K |
$186 |
$212 |
1.14× |
72 |
Increase |
| SMB Awareness Display |
Google Ads |
$18.6K |
$142 |
$224 |
1.58× |
34 |
Throttle |
| Brand Defense Search |
Google Ads |
$32.4K |
$48 |
$62 |
1.29× |
58 |
Monitor |
| Microsoft Search Core |
Microsoft |
$24.8K |
$168 |
$182 |
1.08× |
64 |
Monitor |
| Meta Video Prospecting |
Meta |
$45.2K |
$164 |
$268 |
1.63× |
28 |
Throttle |
| LinkedIn Sponsored Content |
LinkedIn |
$19.4K |
$196 |
$238 |
1.21× |
52 |
Monitor |
Google Ads Quality Score Distribution (Spend-Weighted)