Product Engagement Intelligence
Last refreshed: 34 min ago
Activation Rate (7d)
31.2%
-2.1pp vs prior cohort
Stickiness (DAU/WAU)
37.4%
+1.8pp
Time-to-First-Value
38.2 hrs
-6hrs vs Q1
NRR
108.3%
Quarterly trend
At-Risk Accounts
47
Critical alert
Activation Funnel — Last 4 Cohorts Overlaid
⚠ Sep cohort shows steeper drop at "Invite Teammate" — Invite flow redesigned Oct 1
Feature Adoption Breadth Score
Distribution across user base (0-10 scale)
Retention Curve — W4 to W8 Delta
Cohort retention tracking (last 3 cohorts)
Session Depth — Actions per Session
Median by user tenure bucket
PQL Score Distribution
Product-qualified leads (threshold: 70)
Feature-to-Retention Correlation (r²)
Features with strongest statistical relationship to 90-day retention
| Feature Name |
Correlation (r²) |
Adoption Rate |
Priority |
| Team Collaboration | 0.62 | 47% | Critical |
| API Integration | 0.58 | 34% | Critical |
| Custom Dashboards | 0.51 | 29% | High |
| Export to CSV | 0.44 | 56% | High |
| Scheduled Reports | 0.38 | 22% | Medium |
| Mobile App Access | 0.31 | 41% | Medium |
| Email Notifications | 0.26 | 68% | Low |
| Theme Customization | 0.18 | 15% | Low |
Expansion Signal Rate
% of active accounts showing expansion indicators (trailing 14d)
Churn Risk Score — At-Risk Accounts
⚠ 47 accounts (8.2%) flagged — engagement dropped >30% vs 60d baseline
Critical Risk (>50% drop)
18
High Risk (30-50% drop)
29