Affiliate Partner Recruitment & Onboarding Pipeline

ActiveStyle Sports • Last 90 Days

Active Partner Yield
31.4%
+12.8pp
Median Time to First Sale
18d
-9 days
Qualified Applicant Rate
42.1%
+7.3pp
90-Day Rev/Partner
$2,847
+38%
Onboarding Complete
67.2%
+19pp
RCPAP
$217
-$128

Recruitment Funnel by Channel

Channel Performance: Active Partner Yield

Application-to-Approval Rate by Channel

Onboarding Stage Completion Waterfall

Of all partners approved in last 90 days (n=124)

Training Engagement

Top 4 Assets
Product Deep Dive 78%
Commission Guide 64%
Content Templates 59%
Link Setup Tutorial 51%

Manager Assignment Lift

Activation Rate Lift
+24.7pp
Assigned vs. Self-Serve
Assigned Manager 46.3%
Self-Serve 21.6%

Reactivation Campaign

Reactivation Rate
18.4%
of 87 dormant partners
Contacted 87
Responded 34
Reactivated 16
30-Day Revenue $12,340

Time to First Sale Distribution

Days from approval to first confirmed sale

Partner Vertical Fit Score

Audience overlap & content alignment (0-100)

Partner Cohort Performance by Recruitment Month

Cohort Month Recruited Active (90d) Yield % Median TTFS Avg 90d Rev RCPAP Top Channel
Month 1 18 3 16.7% 34d $1,840 $412 Network
Month 2 22 4 18.2% 31d $2,020 $387 Network
Month 3 26 6 23.1% 27d $2,310 $298 Outbound
Month 4 31 8 25.8% 24d $2,580 $276 Outbound
Month 5 35 11 31.4% 19d $2,920 $215 Outbound
Month 6 ⭐ 42 15 35.7% 16d $3,180 $192 Outbound
Month 7 38 12 31.6% 18d $2,840 $204 Outbound
Month 8 29 9 31.0% 20d $2,750 $223 Referral
⭐ KEY INSIGHT
Month 6 marks the full rollout of dedicated affiliate managers and structured onboarding program. Active Partner Yield jumped from 25.8% to 35.7%, while RCPAP dropped 38%. Outbound prospecting now accounts for 68% of new active partners.

Recruitment Cost Breakdown

Last 90 days spend allocation

Monthly Recruitment Trend

Applications, approvals, and activations