Executive Email Analytics Scorecard

Meridian Health Supplements — Week 6, Q1 2025

Goal: Health Index ≥79, Email Share ≥30%
Health Index Alert: Partner List Impact
Email Health Index
77
-5 vs. week 5
Email Share of Digital Revenue
31%
+2% vs. LY
Revenue per Active Subscriber
$4.88
+$0.22 MoM
Program Efficiency
$0.64
per send
stable
Forecast vs. Actual GMV
-1.8%
$2.36M actual
vs. $2.40M plan
Industry Benchmark Percentile
P69
Overall Performance
Health P73, Complaints P41

Email Health Index

83
Deliverability
78
Engagement
81
List Asset
77
Composite

Sub-Index Trends (13 Weeks)

Industry Benchmark Percentiles

Email GMV Variance (Month to Date)

Sub-Score Composition

Risk Register (7 Open Issues)

Issue Severity Impact
Partner list deliverability drop (Week 6) Critical -5 pts Health Index
Complaint rate above threshold (0.12%) High P41 benchmark
Forecast variance trending negative High -$40K MTD
Engagement quality decline in cohort C Medium -2 pts sub-index
Sunset policy gap for 180d inactive Medium List hygiene
Authentication SPF soft-fail on subdomain Medium Deliverability risk
Q2 send calendar awaits health gate (>79) Medium Revenue planning
Data as of Week 6, Q1 2025 • Next refresh: Weekly Monday 6am ET • Drill-down access: analytics.meridianhealth.co/email