End-to-End Journey Funnel

Stage conversion analytics & bottleneck identification • Pathflow Analytics

Activation 14d Rate
68.4%
+4.2% vs prior
Drop-off Concentration
22.1%
Evaluation stage
PLG Path Delta
+18.3%
vs sales-led
Stage Regression Rate
8.4%
Opp→Trial 11%
Journey Abandon Rate
6.1%
-1.8% MoM

Touchpoint-to-Stage Journey Flow

Stage Conversion Funnel (All Paths)

Channel × Stage Median Dwell Time (days)

Aware
Eval
Trial
Opp
Active
Paid Social
2.1
8.4
4.2
5.8
3.1
Organic
1.8
6.2
3.5
4.9
2.8
Direct
1.3
3.7
2.9
3.2
2.1
Enterprise IB
3.2
11.8
7.1
9.4
5.3

Top 12 Drop-off Journey Paths

Path Drop % Volume
Paid Social → Eval34.2%487
Enterprise IB → Eval28.9%312
Organic → Trial19.4%276
Direct → Opp16.8%221
Paid Social → Trial14.7%198
Enterprise IB → Opp13.2%184
Organic → Eval11.6%167
Direct → Trial9.8%142
Paid Social → Opp8.3%119
Enterprise IB → Trial7.1%98

Stage Conversion Trend (90 days)

Path Comparison by LTV Impact

Time-in-Stage vs Churn Risk by Cohort