Margin Architecture & Category Contribution — Weekly P&L View
| Category | Dept | Revenue | GM% | Markdown Rate | PL Pen% | GMROFS | Wastage% | Vendor Allow. Real% | Promo ROI |
|---|---|---|---|---|---|---|---|---|---|
| Bakery | Fresh | $842K | 39.1% | 5.2% | 24.8% | $8.40 | 3.1% | 94.2% | 2.8x |
| Produce | Fresh | $1.24M | 34.2% | 4.1% | 18.2% | $6.80 | 3.4% | 89.1% | 1.9x |
| Dairy | Fresh | $1.58M | 32.1% | 6.8% | 38.4% | $7.20 | 1.8% | 92.8% | 2.2x |
| Meat | Fresh | $1.92M | 29.4% | 7.2% | 22.1% | $6.40 | 2.7% | 90.4% | 1.6x |
| Frozen | Grocery | $1.14M | 27.2% | 8.1% | 28.4% | $5.90 | 0.9% | 88.2% | 1.4x |
| Snacks | Grocery | $986K | 26.1% | 9.4% | 19.8% | $5.20 | 0.4% | 91.8% | 1.1x |
| Beverages | Grocery | $1.38M | 24.2% | 8.8% | 24.6% | $4.80 | 0.6% | 89.6% | 1.5x |
| Packaged Grocery | Grocery | $2.14M | 22.4% | 10.2% | 26.2% | $4.60 | 0.2% | 87.4% | 0.9x |
| HBC | HBC | $724K | 21.2% | 7.6% | 8.2% | $3.80 | 0.1% | 92.1% | 1.8x |
| General Merch | Non-Food | $412K | 18.1% | 6.9% | 12.4% | $2.90 | 0.3% | 85.6% | 1.3x |
| TOTAL | — | $12.32M | 34.2% | 7.8% | 21.4% | $5.80 | 1.4% | 91.2% | 1.6x |
| SKU Name | Category | Intro Date | New SKU Margin% | Category Avg Margin% | Gap | Units/Week | Revenue Contrib. |
|---|---|---|---|---|---|---|---|
| Northland Organic Whole Milk 1gal | Dairy | 2024-03-18 | 38.2% | 32.1% | +6.1pp | 842 | $28.4K |
| Premium Trail Mix 12oz | Snacks | 2024-03-11 | 28.4% | 26.1% | +2.3pp | 324 | $14.2K |
| Cold Brew Coffee RTD 11oz | Beverages | 2024-02-26 | 19.8% | 24.2% | -4.4pp | 512 | $18.9K |
| Plant-Based Burger Patties 4pk | Frozen | 2024-02-19 | 23.1% | 27.2% | -4.1pp | 218 | $12.8K |
| Northland Artisan Sourdough Loaf | Bakery | 2024-02-05 | 42.1% | 39.1% | +3.0pp | 456 | $16.4K |
| Energy Drink Zero Sugar 16oz | Beverages | 2024-01-22 | 18.4% | 24.2% | -5.8pp | 684 | $22.1K |
| Grass-Fed Ground Beef 1lb | Meat | 2024-01-15 | 31.2% | 29.4% | +1.8pp | 392 | $19.6K |
| Premium Laundry Pods 42ct | HBC | 2024-01-08 | 16.8% | 21.2% | -4.4pp | 286 | $11.2K |