Cost Structure & Unit Economics
LTV:CAC Ratio
2.8x
All Segments
Enterprise
Mid-Market
SMB
All Channels
Paid Search
Content
Outbound
Partner
Events
24 Months
12 Months
36 Months
LTV:CAC Blended
2.8x
CAC Payback
21 mo
NRR
108%
Magic Number
0.82
Infra Cost/Customer
$34/mo
Gross Margin/Customer
$8,240/yr
CAC Payback by Channel
Cohort Retention Heatmap
Cohort
M1
M3
M6
M9
M12
M18
M24
LTV:CAC by Segment
Blended CAC Payback Trend (12-Month Rolling)
Cost Per Customer by Type
Gross Margin Expansion by Cohort
Cohort
Year 1
Year 2
Year 3
Δ Y1→Y3