Cross Channel Marketing Dashboard

Unified Channel Performance & Blended ROI — Luminary Analytics B2B SaaS

Meta ROI Gap: 3.1× → 1.8× Verified cmMROI: 3.2× (Target: >3.1×) Monthly Spend: $580K
Last Updated
2024-03-14 08:30 PST
Blended CAC
$2,840
-8.2% vs Q avg
cmMROI
3.2×
+0.1 vs target
Verified ROI Gap
-42%
Meta expansion issue
HHI Concentration
0.18
Well diversified
Qualified Lead Cost
$184
-12% WoW
Reallocation Opp.
$64K
Display → LinkedIn

Verified vs Channel-Reported ROI by Channel

Platform-claimed vs multi-touch verified ROI — red bars indicate over-crediting

Blended CAC Trend (12 Weeks)

Contribution-Margin-Adjusted ROI by Channel

Channel Spend Mix (Current Month)

Cross-Channel Spend Pacing vs Plan

Channel Actual MTD Plan MTD Variance
Paid Social $142K $135K +5.2%
LinkedIn Ads $89K $87K +2.3%
Google Search $124K $130K -4.6%
Display $47K $58K -19%
Email/Nurture $38K $40K -5%
Events $86K $85K +1.2%
Partner Co-Mkt $54K $45K +20%
Total $580K $580K 0%

Incremental ROI from Channel Holdout Tests

A/B geo/cohort tests measuring true incrementality vs correlation-based attribution

Channel Platform ROI Holdout iROI Delta Test Period Action
Meta (Expansion) 3.1× 1.8× -42% Week 5–7 Pause expansion
LinkedIn Ads 2.2× 1.74× -21% Week 3–6 +$32K shift in
Google Search 4.8× 4.2× -12% Week 1–8 Maintain
Display Retarget 1.9× 0.9× -53% Week 2–5 -$32K shift out
Email Nurture N/A 2.4× +41% pipeline Week 1–12 Expand sequences

Marginal ROI at Current Spend Tier

Showing diminishing returns for top 3 channels — dots mark current monthly spend level

Luminary Analytics Marketing Operations • Data as of 2024-03-14 • Refresh: Real-time