SEM Ad Copy & Creative Performance Intelligence

Luminary CX • 142 active RSAs • Last updated: Dec 15, 2024

RSA Excellent Rate
38%
+6pts
Avg. Ad Strength Score
3.1
+0.3
Active "Low" Assets
14
-3 from last mo
Pinned CTR Lift
+1.8%
vs. unpinned
Pipeline from Copy
$1.2M
+18% MoM
A/B Confidence Rate
87%
14/16 tests

CTR by Message Angle × Campaign Group

Ad Strength Distribution by Campaign Group

Asset Performance Label Distribution

Top 20 RSA Asset Combinations

Headline 1 Headline 2 Description Imp. Share CTR CVR Pipeline $ Label
Stop Losing Customers Built for Fast Teams See Results in 14 Days 18.4% 9.2% 4.1% $182K Best
Slash Support Response Time No IT Setup Required Free Trial, No CC 16.1% 8.7% 3.9% $164K Best
Real-Time Customer Insights One Platform, All Channels Used by 2,400+ Teams 15.2% 7.4% 3.6% $148K Good
Turn Feedback into Action AI-Powered Sentiment Analysis Get Started in Minutes 14.8% 7.1% 3.5% $139K Good
Stop Churn Before It Starts Proactive Support Alerts 14-Day Free Trial 13.9% 6.8% 3.3% $127K Good
Unified Customer View Works with Your Stack Enterprise Security Included 12.4% 5.9% 3.1% $108K Good
Customer Experience Platform Trusted by Leading Brands Book a Demo Today 11.8% 5.2% 2.8% $94K Good
Customer Experience Software Industry-Leading Features Enterprise-Grade Platform 14.2% 3.1% 1.4% $46K Low

Pinned vs. Unpinned CTR by Ad Group

Description-to-Conversion Rate (D2CR)

Message Angle CTR Trend (12 weeks)

Asset Efficiency Matrix: CTR vs. CVR (bubble = Pipeline $)

Monthly Pipeline by Message Angle (6 months)