Feature Adoption & Engagement Depth Dashboard

Helios Analytics | Q2 2024 (April–June) | 1,800 accounts, 14,200 active users

Last Updated: Jun 30, 2024 14:22 UTC
Avg Engagement Depth Score
0.47
+0.09 vs Q1
Habit Conversion Rate
32%
+4% vs target
Avg Time-to-Second-Use
38h
−6h vs Q1
Avg Feature Breadth
4.2
+0.6 features
Power User Index
0.18
Flat vs Q1
30d Abandonment Rate
24%
−5% vs Q1

Adoption-to-Habit Cohort Heatmap (by Feature Launch Week)

W0
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
AI Insights
58%
62%
65%
67%
68%
69%
70%
70%
70%
71%
71%
71%
Dashboard Builder
42%
48%
51%
53%
54%
55%
55%
55%
56%
56%
56%
56%
CSV Bulk Import
38%
41%
43%
44%
45%
45%
38%
36%
34%
33%
32%
31%
Data Pipeline
35%
39%
42%
44%
46%
47%
47%
48%
48%
48%
48%
48%
Audit Log
18%
21%
23%
24%
25%
25%
25%
25%
24%
24%
24%
23%
Habit conversion = % of adopters with 5+ interactions in 30d window. CSV Bulk Import shows UI regression impact at W7.

Feature Engagement Depth Score Distribution

EDS = (repeat_users / total_adopters) × avg_interactions_per_user. Target threshold: 0.50

Time-to-Second-Use by Feature

Lower T2SU correlates with habit formation. AI onboarding flow (W5) reduced avg T2SU by 6h.

Cross-Feature Journey Completion Funnel

Typical onboarding path: Dashboard Builder → Data Pipeline → AI Insights → Advanced Filters. 41% complete all four.

Power User Concentration

18% of users drive 67% of feature interactions

Feature NPS Correlation

Pearson r between EDS and feature-specific NPS

In-App Nudge CVR by Feature

Nudge-to-activation conversion rate

Feature Metrics Data Table

Feature Adoption % EDS T2SU (h) Habit CVR Abandon % NPS Corr Status
AI Insights 64% 0.74 22 58% 12% 0.81 Thriving
Dashboard Builder 71% 0.56 28 42% 19% 0.68 Healthy
Data Pipeline 58% 0.48 35 35% 22% 0.54 Watch
CSV Bulk Import 52% 0.31 48 38% 34% 0.42 Regression
Advanced Filters 46% 0.52 32 44% 18% 0.71 Healthy
Team Collaboration 39% 0.41 52 29% 28% 0.58 Watch
Audit Log 28% 0.18 96 18% 47% 0.04 Kill Review

Weekly Feature Engagement Trend

Aggregate EDS across all features, week-over-week. AI onboarding launch (W5) visible inflection.

30-Day Abandonment Rate by Cohort

% of adopters with zero interactions in trailing 30d, by launch week cohort.

Cohort Adoption Rate Over Time (Top Features)

Adoption rate by weeks since launch. AI Insights maintains steepest curve.

Feature Breadth Distribution

% of accounts by # features adopted. Low-breadth accounts at higher churn risk.