MRR & Revenue Intelligence

Last updated: Dec 15, 2024 08:42 UTC

Last 12 Months All Plans All Segments All Channels

MRR

$2.47M

+4.2% MoM

Net New MRR

$98.4K

+12.1% MoM

NRR (T12M)

112%

Healthy

Gross Churn Rate

1.8%

−0.3pp MoM

LTV/CAC Blended

4.2x

Excellent

CAC Payback

11.2mo

Strong

MRR Movement Waterfall

NRR by Cohort Vintage

M0

M1

M2

M3

M4

M5

M6

M7

M8

M9

M10

M11

Jan '24

100%

104%

108%

112%

115%

118%

119%

121%

122%

123%

124%

125%

Feb '24

100%

103%

107%

111%

114%

116%

117%

119%

120%

121%

122%

Jul '24

100%

101%

99%

98%

97%

Aug '24

100%

102%

100%

98%

Revenue Concentration

ARPU by Plan Tier

Expansion Revenue by Motion

LTV/CAC Ratio by Acquisition Channel