PR Dashboard — Earned Media ROI & Attribution

Clarevant Technologies · Q4 2024 · Budget: $1.4M Annual

EMIP (QTD)
$4.2M
15.3% of pipeline
Tier 1 Rate
28%
+4.2pp vs Q3
PR Referral Sessions
8,426
+18% QoQ
SOV (AI Topic)
34%
+6pp vs competitors
CPEI
$0.08
-12% efficiency gain
JRDI
7.8
+0.9 relationship depth

EMIP Attribution Waterfall

Share of Voice by Topic Cluster

SOV vs Win Rate

Media Narrative Alignment Score

Overall MNAS
82.4
Target
≥75

Top Journalist Relationships (JRDI)

SJ
Sarah Johnson
Forbes · AI/Enterprise
9.2
8 placements
MC
Michael Chen
TechCrunch · SaaS
8.8
6 placements
LP
Lisa Patel
WSJ · Data Privacy
8.5
5 placements
DK
David Kim
VentureBeat · ML
7.9
7 placements
AR
Amanda Rivera
Bloomberg · Analytics
7.6
4 placements

Recent Tier 1 Placements

Date Publication Title Journalist Reach ELV Referrals
Dec 12 Forbes AI-First Analytics Platforms Reshape... Sarah Johnson 8.2M $42K 387
Dec 8 WSJ Data Privacy Tools See Enterprise Surge Lisa Patel 12.4M $68K 521
Dec 5 TechCrunch SaaS Consolidation Wave Hits Analytics Michael Chen 6.8M $38K 294
Nov 29 VentureBeat Machine Learning Infrastructure Trends David Kim 4.1M $28K 218
Nov 22 Forbes Clarevant CEO on Real-Time Analytics Sarah Johnson 7.9M $39K 312
Nov 18 Bloomberg Analytics Platform ROI Study Released Amanda Rivera 9.3M $51K 443
Nov 14 TechCrunch Series D Funding Announcement Coverage Michael Chen 6.2M $35K 267
Nov 9 WSJ Enterprise Software Spending Insights Lisa Patel 11.8M $64K 489

PR Referral Sessions by Source Tier

Spokesperson Performance

Amanda Lee (CEO)
+12.3%
Reach: 24.2M · Sentiment: 91%
Dr. James Park (CTO)
+8.7%
Reach: 18.6M · Sentiment: 88%
Sarah Nguyen (CPO)
+6.2%
Reach: 11.4M · Sentiment: 85%
Marcus Williams (CMO)
+4.1%
Reach: 9.2M · Sentiment: 82%