SEM Quality Score Diagnostics

MediTrack Solutions • $2.1M Annual Budget • 1,847 Active Keywords

Last updated: 30 min ago
Spend-Weighted QS
6.2
↓ 0.6 (30d)
Low-QS High-Spend
47
Keywords (QS≤5, >$500/mo)
$38.4K spend/mo
Estimated CPC Premium
$18.2K
Monthly recoverable
Due to QS<7
QS Migration Rate
14%
↑ 8% improved
6% declined
Mobile QS Gap
-1.4
vs Desktop
183 kw affected
Avg Conv Rate
3.8%
↑ 0.3% (30d)
QS 8+ cohort: 5.2%

Quality Score Distribution by Campaign (Keyword Count)

Quality Score vs Conversion Rate

Component Score Composition

Low-QS High-Spend Keywords (Top 10 by CPC Premium)

Keyword Match Type Campaign QS Monthly Spend CPC Premium Ad Rel. LPE Exp. CTR
healthcare compliance software Broad Core-Brand
4
 $3,200 $820 Below Below Avg
hipaa compliance automation Phrase Compliance-Suite
5
 $2,840 $680 Avg Below Below
medical records management software Broad EHR-Integration
4
 $2,610 $710 Below Avg Below
gdpr compliance tools Phrase Compliance-Suite
5
 $1,950 $490 Below Below Avg
healthcare data security platform Broad Security-Focus
3
 $1,780 $640 Below Below Below
patient privacy compliance Phrase Compliance-Suite
5
 $1,650 $420 Avg Below Avg
ehr compliance software Exact EHR-Integration
4
 $1,520 $410 Below Avg Below
healthcare workflow automation Broad Workflow-Auto
5
 $1,420 $360 Avg Below Avg

Ad Relevance Distribution

Below Average 32%
Average 41%
Above Average 27%

Landing Page Experience

Below Average 38%
Average 36%
Above Average 26%

Expected CTR

Below Average 29%
Average 44%
Above Average 27%

Quality Score by Device × Match Type

30-Day Quality Score Migration

Landing Page Experience Score by URL

Landing Page URL Keywords Monthly Spend LPE Score Avg QS Mobile Load (s) Conv Rate
/solutions/compliance-automation 183 $38,200 Below Avg
5.2
 4.2 2.9%
/products/hipaa-suite 142 $29,800 Average
6.4
 2.8 4.1%
/solutions/ehr-integration 127 $24,600 Below Avg
5.6
 3.9 3.2%
/products/data-security 98 $22,100 Average
6.8
 2.3 4.5%
/lp/workflow-automation 86 $18,400 Above Avg
7.9
 1.8 5.3%
/solutions/gdpr-compliance 74 $16,900 Average
6.2
 2.6 3.8%
/products/patient-privacy 69 $14,200 Below Avg
5.4
 4.1 3.0%
/lp/compliance-demo 52 $12,800 Above Avg
8.1
 1.6 5.7%