Influencer Revenue Attribution

Revive Wellness Co. • Q1 2025 Campaign Performance

Attributed Revenue

$1.84M

+28%

Avg ROAS

3.2x

+0.4x

UTM MQLs

842

-12%

Avg CPL

$94

+8%

Pipeline Lag

18d

-3d

Active Creators

across 3 platforms

Creator-Level ROAS Performance

Top: 5.8x Low: 0.9x

Cost Per Lead by Tier

Promo Redemption Rate

Content-to-Pipeline Lag Distribution

Days from content publish to CRM opportunity creation

Platform Revenue Mix

Incrementality Index

Summer Glow 1.34

Skin Revival 1.18

Holiday Preview 0.94

⚠ Below 1.1 threshold

EMV vs. Paid

Earned Media Value

$426K

Paid Equivalent

$312K

EMV Multiplier

1.37x

Weekly UTM MQL Volume

Story-to-Feed Conversion

Top Creator Performance

Creator	Tier	Platform	Spend	Attributed Rev	ROAS	MQLs	CPL
@lumina.style	Macro	Instagram	$42,000	$244,000	5.8x	186	$226
@wellness.tribe	Mid	TikTok	$18,500	$92,400	5.0x	124	$149
@glow.insider	Micro	Instagram	$6,200	$24,800	4.0x	82	$76
@skincare.diaries	Mid	YouTube	$22,000	$79,200	3.6x	98	$224
@beauty.truth	Macro	Instagram	$38,000	$106,400	2.8x	152	$250
@revive.daily	Micro	TikTok	$4,800	$11,520	2.4x	64	$75
@clean.beauty.edit	Micro	Instagram	$5,500	$9,900	1.8x	58	$95
@glam.refresh	Micro	TikTok	$8,000	$7,200	0.9x	42	$190

Audience Overlap Heatmap

⚠ High overlap detected

% shared audience between top macro creators

@lumina.style

@beauty.truth

@pure.glow

@lumina.style

100%

41%

28%

@beauty.truth

41%

100%

38%

@pure.glow

28%

38%

100%

⚠ 41% overlap between @lumina.style and @beauty.truth suggests redundant audience reach