Marketing Funnel Dashboard

Funnel Stage Velocity & Bottleneck Diagnostics — VelocityStack Cybersecurity SaaS

North-star: Weighted Funnel Velocity (pipeline dollars advancing per day)

Current Quarter Goal
Cut MQL stage median 18→11 days
Raise stage-3→4 conversion +8pts
Weighted Funnel Velocity
$42.3K
+18% vs LQ
MQL Stage Median Time
18d
vs 11d benchmark
Bottleneck Score: 0.74
Stage 3→4 Conversion
64%
+3pts QoQ
Target: +8pts (72%)
Stage Regression Rate
14%
+6pts (pricing change)
Week 4 spike: 8%→14%
Trial Path Velocity
2.3×
vs content nurture
Fast-track identifier
Funnel Throughput
127
+12% WoW
Leads exiting/week

Bottleneck Probability by Stage & Segment

Aware
MQL
SQL
Trial
Opp
Close
Enterprise
0.74
Mid-Market
0.58
0.49
SMB
0.41
0.52
Low (<0.3)
Medium (0.3–0.6)
High (>0.6)

Median Time-in-Stage by Funnel Step

Velocity Decay Curve by Cohort Entry Month

Stage-to-Stage Conversion Rate by Segment

Recovery Rate from Stalled Stages

Stage Stalled Count Recovered Recovery Rate
MQL 247 89 36%
SQL 183 102 56%
Trial 142 67 47%
Opportunity 94 71 75%
Negotiation 38 29 76%

Fast-Track Path Identification

Trial Activated Path
Product trial + 3+ feature touches
2.3×
velocity
High-Intent Webinar Path
Live demo + same-day follow-up
1.8×
velocity
Content Nurture Path
6+ email touches, no trial
1.0×
baseline

Stage Regression Rate Timeline

Week 4 Spike Alert
Regression jumped 8%→14% after pricing change rollout. Review stage 3→2 transitions.

Stage Capacity Utilization Rate

Aware
82%
MQL
90%
SQL
70%
Trial
60%
Opp
75%
Close
50%