Customer Journey & Funnel Intelligence

Stage Conversion · Velocity · Engagement · Win/Loss

Overall Win Rate
31%
Avg Sales Cycle
74 days
Pipeline Coverage Ratio
3.4×
Average Contract Value
$61,400
Demo→Tech-Eval Rate
38%
Lead Response Time
8.2 min

Funnel Conversion Waterfall

Sales Velocity by Stage × Segment (median days)

Stage Enterprise Mid-Market SMB
Discovery 18d 12d 8d
Demo 14d 16d 9d
Tech Eval 42d 28d 18d
Proposal 21d 15d 11d

Competitive Win Rate

Champion Engagement Score vs Win Rate

Pipeline Age Distribution

Lead Source ROI Trend (Pipeline per $ Spend)

ACV Trend by Segment

Multi-Thread Depth at Close

Demo Show Rate by SDR Sequence

Open Pipeline Deals

Account Stage ACV Age Champion Contacts Source Close Date Risk
Vertex Systems Tech Eval $124,000 94d 28 2 Inbound Dec 31 High
Cascade Analytics Proposal $88,500 22d 67 4 Event Dec 20 Low
Meridian Corp Demo $52,000 38d 44 3 Outbound Jan 15 Medium
Prism Tech Tech Eval $96,000 78d 31 2 Partner Dec 28 High
Quantum Data Proposal $142,000 18d 72 5 Inbound Dec 15 Low
Nexus Solutions Discovery $34,500 12d 58 3 Inbound Jan 22 Low
Atlas Ventures Tech Eval $78,000 68d 42 1 Event Dec 30 High
Summit Partners Demo $44,000 44d 48 2 Outbound Jan 8 Medium

Inbound Lead Response Time Distribution