Calder & Cross · Fall Season 2024 · 8 Events Completed, 5 Upcoming
| Event Name | Type | Discount | Gross Lift | Cannibalization | Void Loss | Net Margin | ROI |
|---|---|---|---|---|---|---|---|
| Loyalty Fall Preview | Targeted | 20% | $1.2M | -$84K | -$120K | $612K | 2.8× |
| Labor Day Flash Sale | Flash | 25% | $980K | -$156K | -$210K | $398K | 1.9× |
| New Arrivals 15% Off | Category | 15% | $740K | -$62K | -$88K | $447K | 2.4× |
| Weekend Doorbusters | Flash | 30% | $1.5M | -$240K | -$380K | $425K | 1.5× |
| Sitewide 30% Off (Columbus) | Sitewide | 30% | $1.8M | -$280K | -$420K | -$134K | 0.6× |
| Outerwear Preview | Category | 20% | $1.1M | -$145K | -$260K | $398K | 1.7× |
| Accessories Bundle Deal | Bundle | 25% | $820K | -$98K | -$150K | $352K | 2.0× |
| VIP Early Access | Targeted | 20% | $570K | -$42K | -$68K | $304K | 2.6× |
| Primary Category | Adjacent Category | Halo Revenue | Attachment Rate | Avg. Basket Lift | Net Incremental Margin |
|---|---|---|---|---|---|
| Outerwear | Scarves & Hats | $248K | 34% | $42 | $89K |
| Dresses | Jewelry | $187K | 29% | $38 | $71K |
| Shoes | Handbags | $312K | 41% | $56 | $124K |
| Sweaters | Bottoms | $156K | 22% | $31 | $52K |
| Jackets | Footwear | $203K | 26% | $47 | $78K |
| Accessories | Beauty | $134K | 18% | $24 | $48K |
| Tops | Denim | $98K | 15% | $28 | $35K |
| Active | Socks & Basics | $112K | 19% | $18 | $41K |