Executive KPI Scorecard

Weekly Leadership View — refreshed every Monday 06:00 UTC

Net Revenue Retention
108%
+3pp QoQ
New ARR
$2.4M
+12% QoQ
CAC Payback Period
14mo
-2mo QoQ
Gross Margin
74%
+1pp QoQ
Magic Number
0.82
+0.08 QoQ
Rule of 40 Score
51
+5 QoQ

ARR Waterfall — Q3 2024

NRR Cohort Performance

M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Q1 2023
98
102
105
107
108
104
109
113
115
112
110
108
Q2 2023
96
101
106
108
109
107
110
114
116
118
115
112
Q3 2023
95
99
103
105
102
98
94
92
87
93
97
101
Q4 2023
98
102
106
109
110
113
116
118
120
Q1 2024
97
101
105
107
109
112
114
117
Q2 2024
99
103
108
112
115
Q3 2024
98
102
106

GTM Efficiency Trends

New ARR by Segment

Rule of 40 Performance

CAC Payback & Headcount Efficiency

Logo Churn vs. Expansion Rate

Gross Margin

Q3 ARR by Motion

Burn Multiple

1.3× 0 2.0 4.0

Metric Detail

Metric Current QoQ Δ YoY Δ Target Status
CAC Payback (SMB) 19mo +3mo +4mo ≤18mo Breached
Net Revenue Retention 108% +3pp +5pp ≥100% On Track
New ARR $2.4M +12% +28% $2.2M On Track
Gross Margin 74% +1pp +3pp ≥70% On Track
Magic Number 0.82 +0.08 +0.21 ≥0.75 On Track
Logo Churn Rate 2.3% -0.8pp +0.5pp ≤2.5% On Track
Expansion ARR $1.8M +15% +32% $1.6M On Track
Headcount Efficiency $162K +$8K +$18K ≥$150K On Track
Burn Multiple 1.3× -0.2× -0.4× ≤2.0× On Track
Rule of 40 51 +5 +9 ≥40 On Track