Digital Analytics Dashboard
Conversion Funnel & Goal Completion Analytics — Convertly SaaS, $18M ARR
Track multi-step goal completion, stage conversion velocity, and abandonment friction points
Macro Conversion
4.2%
↑ 0.4% vs prior
Step-3 Drop-off
34%
↓ Target: 18%
Time-to-Conversion
6.2d
median
Recovery Rate
12%
↑ 1.8% MoM
Pricing Exit Rate
22%
↑ 3% WoW
5-Step Demo Request Funnel
Form Field Abandonment Heatmap
Field
0-20%
20-40%
40-60%
60-80%
80-100%
Email
8%
Company
12%
Company Size
34%
Use Case
19%
Phone
28%
Budget
41%
Timeline
16%
Company Size field drives 34% step-3 abandonment — primary optimization target
Macro Conversion Trend — 12 Weeks
Entry Path Performance — Top 8 by Completion Rate
| Entry Channel |
Sessions |
Step-1 Start |
Completed |
Completion % |
Avg Time-to-Conv |
| Organic Search |
142,300 |
38,200 |
1,680 |
4.4% |
5.8d |
| Paid Social |
68,400 |
22,100 |
950 |
4.3% |
6.1d |
| Direct |
89,600 |
19,800 |
840 |
4.2% |
7.2d |
| Email Campaign |
34,200 |
14,600 |
680 |
4.7% |
4.1d |
| Referral |
26,800 |
8,900 |
390 |
4.4% |
5.3d |
| Paid Search |
51,200 |
16,400 |
630 |
3.8% |
6.8d |
| Affiliate |
18,900 |
5,200 |
210 |
4.0% |
7.6d |
| Display Ads |
12,600 |
3,100 |
100 |
3.2% |
8.4d |
Micro-Goal Completion Velocity by Channel
Cross-Device Funnel Continuation
Desktop starts show highest continuation to completion at 15.6%
Time-to-Conversion vs Lifetime Value (First 90 Days)