PMF & Growth Signal Intelligence

Clariva · Legal Ops AI · Oct 2025 · 284 Active Accounts · 1,847 MAU · $2.14M ARR

D30 Retention (Aug)
38.4%
+16.4pp
Activation Rate
64.2%
+8.7pp
Feature Breadth
3.8
+0.6
Time-to-Value
4.2d
-2.8d
PMF Score
72
+9
Power User %
18.4%
+2.1pp

Cohort Retention Analysis — D0 through D30

Cohort
D0
D1
D3
D7
D14
D21
D30
Apr 2025
100%
68%
54%
42%
37%
33%
31%
May 2025
100%
51%
38%
29%
25%
23%
22%
Jun 2025
100%
58%
46%
35%
31%
28%
26%
Jul 2025
100%
72%
61%
49%
43%
39%
36%
Aug 2025
100%
77%
67%
56%
48%
43%
38%
Sep 2025
100%
74%
64%
54%
46%
41%

Retention Rate Trend by Cohort

Time-to-Value Distribution (Days)

Feature Adoption Matrix — Active Users (Oct 2025)

Feature % of MAU Avg Use/Week Corr w/ D30 Corr w/ NRR Power User %
AI Contract Extraction94.2%18.4+0.84+0.7631.2%
Clause Library Search87.3%12.1+0.71+0.6824.8%
Risk Scoring Dashboard76.4%8.6+0.62+0.5919.4%
Automated Redlining68.9%6.2+0.54+0.7216.7%
Team Collaboration Workspace61.2%9.8+0.66+0.5122.1%
Contract Template Builder54.7%3.4+0.48+0.4411.3%
Obligation Tracking49.3%5.1+0.57+0.6314.2%
API Integrations (Salesforce, DocuSign)42.8%+0.69+0.818.9%

PMF Composite Score

Behavioral (D30×Weight)38
Survey ("Very Disappointed")34
Composite72

Power User Distribution — Engagement Share

At-Risk Accounts — 30-Day Churn Predictor

AccountRisk ScoreSessions↓Days Since
Redwood Legal Partners94-68%18d
Apex Corp Law Dept89-61%14d
Horizon Compliance LLC86-54%12d
Meridian Contracts Inc73-42%9d
Cascade Legal Ops68-38%7d
Vertex Law Group64-35%6d

Monthly Expansion Revenue Rate

NPS Velocity — 3-Month Trend

Logo Churn Rate by Segment

Activation Funnel — Signup to Core Action (Last 30 Days)